Chip lovers are invited to submit ideas for
the next great potato chip until April
22, 2015
MISSISSAUGA, ON, Feb. 23, 2015 /CNW/ - Lay's,
Canada's favourite potato chip brand, today announced the return of
the Lay's Do Us a Flavour contest (#DoUsAFlavourCanada).
From now until April 22, consumers
can submit ideas for the next great potato chip flavour at
Lays.ca/Flavour for a chance to win $50,000 plus one per cent of their flavour's
future sales after the voting period ends.
This year there's a new twist. In celebration of the nation's
favourite foods and the places that remind us of our yummiest
flavour experiences, the Lay's brand is asking fans to
embrace the Tastes of Canada and be inspired by a Canadian region –
Western Canada, Ontario, Quebec or Atlantic
Canada.
"From road trips and cottage getaways to favourite Canadian
vacation spots and the cities we live in, flavour inspiration can
come from anywhere in this great land," says Susan Irving, Senior Director of Marketing Core
Brands, PepsiCo Foods Canada. "Every Canadian has flavours they
love and identify with and we're excited to give fans the chance to
be inspired by great Canadian regions."
Until April 22, 2015 fans can
submit their flavour ideas at Lays.ca/Flavour, by texting the word
FLAVOUR to 101010 or by mail. To submit a flavour idea, fans will
be asked to provide a flavour name, up to three ingredients, a chip
style (Original, Wavy and/or Kettle Cooked), a flavour inspiration
(140 characters max) and the Canadian region that inspired their
submission. Submissions will be narrowed down to four finalist
flavours that represent each region by a judging panel before being
made available in stores nationwide later this summer. In
addition, each finalist will each receive $5,000.
Fans of Lay's potato chips across the country will be
able to buy, try and vote for the finalist flavour they feel should
stay on store shelves and win chip aisle fame. The grand prize
winner will be announced in the fall and will take home
$50,000 plus one per cent of sales
after the voting period ends.
Creating the nation's next great Lay's potato chip
flavour has become wildly popular around the world, including here
in Canada. Following its debut in
this country two years ago, the Lay's Do Us a Flavour
contest has received almost two million flavour entries from
consumers from coast-to-coast. Past Canadian winners include
Jalapeño Mac N' Cheese on Lay's Wavy by Randall Litman in 2014 and Maple Moose on Lay's Original by
Tyler LeFrense in
2013.
New this year, the Lay's brand is rewarding fans with
personalized, sharable videos featuring their flavours. Videos will
be customized based on the name, ingredients and region of
inspiration. Fans can also have fun with the microsite's Flavour
Showdown, a fun way to see flavours that have been submitted by
Canadians from coast-to-coast and declaring which ones you'd like
to eat. Canadians can select the flavour they like best and click
on an I'd Eat That! button. Flavour submissions can also be
shared on Facebook, Twitter, Pinterest, Tumblr, Google+ and
Instagram (mobile).
More details and official contest rules are available at
Lays.ca/Flavour.
About Lay's
Lay's potato chips are Canada's
favourite potato chip brand, leading the market share in all
Canadian regions. Lay's is one of PepsiCo Canada's flagship
brands. For more information, please visit www.lays.ca.
About PepsiCo Canada
PepsiCo's businesses in
Canada are organized into two
business units. PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods and Snacks
business. PepsiCo Beverages Canada includes Pepsi-Cola
Canada, Gatorade and Tropicana. For more information, please
visit www.pepsico.ca.
About PepsiCo
PepsiCo products are enjoyed by
consumers one billion times a day in more than 200 countries and
territories around the world. PepsiCo generated more than
$66 billion in net revenue in 2013,
driven by a complementary food and beverage portfolio that includes
Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's
product portfolio includes a wide range of enjoyable foods and
beverages, including 22 brands that generate more than $1 billion each in estimated annual retail
sales.
At the heart of PepsiCo is Performance with Purpose – our goal
to deliver top-tier financial performance while creating
sustainable growth in shareholder value. In practice, Performance
with Purpose means providing a wide range of foods and beverages
from treats to healthy eats; finding innovative ways to minimize
our impact on the environment and reduce our operating costs;
providing a safe and inclusive workplace for our employees
globally; and respecting, supporting and investing in the local
communities where we operate. For more information, visit
www.pepsico.com.
Contest Site: Lays.ca/Flavour
Twitter: @LaysCanada
Facebook: LaysCanada
Instagram: @LaysCanada
Hashtag: #DoUsAFlavourCanada
SOURCE PepsiCo Canada