NEW YORK, Jan. 13, 2016 /PRNewswire/ -- Kwittken, an
MDC Partners Inc. (NASDAQ: MDCA, TSX: MDZ.A) agency, has been
nominated by The Holmes Report for three Insights (In2)
SABRE Awards in recognition of the firm's work on behalf of
Pantone, Windstream, and for the launch of its employee engagement,
onboarding and retention program, "Day One."
The acknowledgment follows a year of double-digit growth for
Kwittken, during which the firm continued to drive results on
behalf of its clients through programs that blended best-in-class
earned, owned and paid media strategies. The programs executed on
behalf of Pantone and Windstream are two highlights of the
increasingly integrated client work Kwittken delivered on behalf of
its partners in 2015.
Shortly after being named agency of record for Pantone, the
world-renowned color authority, Kwittken helped launch 210 new
colors that would be added to its Fashion, Home + Interiors Color
System – the first addition to the line in over three years. The
unveiling, nominated for the Earned Media Award, served as a
springboard for Pantone and Kwittken, telling the company's
innovation story through high-impact business, technology and
innovation media outlets.
Earlier in the year, Kwittken helped Windstream improve the
brand's perception and demonstrate the company's appreciation
for local culture and tradition within the rural communities
it serves. Nominated for this year's Brand Content and
Creativity Award, the program, dubbed "Locally Crafted," tapped
into the stories of heritage, tradition and craftsmanship that tie
together these communities.
"Day One," Kwittken's yearlong employee onboarding and
engagement program designed to educate new employees on agency
processes while enhancing productivity, has been nominated for the
Innovation Excellence Award recognizing the most innovative
agency initiative. Launched in 2015, the program is led by
Kwittken's Director of People + Culture, Melissa Ferrara, who joined Kwittken in the same
year to support the agency's employee growth and culture
initiatives.
Winners will be unveiled at the The Holmes Report's Innovation
Summit awards dinner, taking place at the Park Central
San Francisco on the evening of February 16, 2016.
About Kwittken
Kwittken is one of the fastest growing,
modern communications agencies in the world, with offices in
New York, London and Toronto. We provide our clients with fresh
thinking that creates value through thoughtful and creative
communications, and brand engagement. Our 1/1 (one of one) agency
model synthesizes "design thinking" with the most impactful
elements of public relations, influencer engagement and
social/content marketing expertise. A multi-specialist agency,
Kwittken works with clients such as Amway, Deloitte, Pantone,
P&G, Hisense, American Express, HomeAway, Wyndham, Windstream,
Better Homes and Gardens Real Estate, Virtus Asset Management and
Amadeus.
Kwittken has been a part of the MDC Partners network since 2010.
For more information, please visit www.kwittken.com.
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SOURCE Kwittken