LONDON, March 27, 2015 /PRNewswire/ -- April marks the
start of the busy season for cyclists. The next six months see an
annual 60% uplift in people travelling by bike.
One thing that not all cyclists may be aware of is that we are
required by law to have our bike lights switched on between sunset
and sunrise. On the Monday after the clocks change that applies to
anyone cycling in London before
6:41am or after 7:30pm.
Doineedmybikelight.com is an app made by cyclists for cyclists
in collaboration between tech start-up Blaze and Internet Marketing
Company Ayima. Using your location, it offers an instant 'yes' or
'no' answer so you can have a safer journey, wherever you are in
the world.
50% of urban bicycle commuting is during the evening or night,
which is the time of day when judgement may not be at its peak.
Future journey times can be entered into the site, helping
riders plan properly for the route ahead. Built primarily as a
tongue-in-cheek take on cycling laws and common sense, the tool
makes the ride to work a little more light-hearted. Visit
doineedmybikelight.com to find all the answers!
The people behind #doineedmybikelight:
Blaze is a London-based startup
dedicated to inspiring more people to enjoy life on a bike by
creating products that improve cycle safety in cities.
Their revolutionary Laserlight bike light combines a white LED
with a green laser to project the symbol of a bike onto the road
six metres ahead, increasing the cyclist's footprint and alerting
motorists to their presence. It directly addresses the most
common accident scenario - vehicles side sweeping an unseen
bike.
Blaze.cc teamed up with global Internet marketing company
Ayima.com and a panel of keen cyclists to come up with simple
solutions to help keep people cycle safe on the roads year
round.
Ayima developed #doineedmybikelight to dispel misinformation
about when you need your bike light switched on, using local laws
and live sunrise and sunset data. Blaze founder and Laserlight
inventor Emily Brooke commented,
"It has been great fun working with Ayima! The partnership
kicked off with an engaged brainstorming session between both teams
and they have since turned our creative vision of
DoINeedMyBikeLight into a beautiful, sharable piece of content that
we are extremely proud of."
Blaze has raised investment from the Branson Family and leading
European VC Index Ventures.
For enquiries please contact:
Blaze - Diana Danova,
diana@blaze.cc - 07858 012595
Ayima - Janaya Wilkins,
janaya@ayima.com - 07595 003739
Contact:
Janaya
Wilkins
07595 003739
janaya@ayima.com
Photos:
http://www.prlog.org/12440104
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/the-clocks-are-going-forward-this-weekend---a-cycling-app-that-will-save-confusion-and-save-lives-300057123.html
SOURCE Ayima