The Boston Celtics and GE Announce Multi-Year Partnership Centered on Data and Innovation
January 25 2017 - 10:37AM
Business Wire
Team will benefit from GE’s best-in-class
technology and analytics platforms
GE will be team’s first jersey patch partner
beginning 2017-18 season
Celtics and GE will also collaborate on
community initiatives in Boston
The Boston Celtics and GE today announced a multi-year
partnership in which the world’s leading digital industrial company
will become the team’s exclusive Data and Analytics Partner. GE,
which moved its global headquarters to Boston in 2016, will receive
a number of marketing assets, including the first jersey patch
partnership in the team’s history, beginning in the 2017-18
season.
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(Photo: GE)
A key component of the relationship will center around GE’s
ability to provide the 17-time NBA Champions with its best-in-class
expertise, products and insights across data science, medical
equipment, and lighting solutions. Terms of the partnership were
not disclosed.
The Celtics will seek to leverage GE’s expertise in a variety of
areas, including player performance, injury prevention, and
business optimization. The parties will work closely to integrate
GE’s technology into the team’s basketball facilities, particularly
as it relates to the Celtics’ state-of-the-art Auerbach Center at
New Balance Headquarters, scheduled to open in 2018.
The GE patch will feature the company’s iconic logo in team
colors, and appear on the front left shoulder of game jerseys
beginning in the 2017-18 season. Jersey sponsorships were approved
as part of a three-year pilot program by the NBA Board of Governors
in April 2016.
In announcing the partnership, Celtics president Rich Gotham
said, “GE will be woven into the fabric of the Boston Celtics both
literally and figuratively. Their leadership in innovation,
analytics, and technology will help us to be as competitive as we
can be in everything from optimizing our facilities and equipment
to player performance. Simply put, GE will make us a better and
smarter basketball team and organization.”
“GE and the Boston Celtics both have rich histories of tradition
and innovation and we’re thrilled to bring these two iconic brands
together in a way that will drive further success for the team and
pride in the City of Boston,” said GE Chief Marketing Officer Linda
Boff. “The Celtics will become another key ally in GE’s mission to
help make Boston an epicenter of tech innovation.”
The two Boston based organizations will collaborate on a series
of community initiatives as part of their partnership. GE has
already committed $50 million to the City and surrounding areas to
improve STEM education in Boston Public Schools, improve community
health care, and drive future skills development in diverse
populations. The Boston Celtics Shamrock Foundation extends the
reach of the Celtics championship legacy into the community through
programs that directly benefit children in need.
GE will also be integrated into highly visible team platforms,
including:
- Digital and Social Media Content
- Fan Engagement and Enhancement
- TV Visible Signage
- Scoreboard Integration and
Promotions
GE’s partnership with the Boston Celtics adds to the company’s
sports marketing portfolio, which includes partnerships with the
International Olympic Committee and the United States Olympic
Committee. In addition, GE Healthcare has an ongoing collaboration
with the NBA to promote orthopedic and sports medicine research for
the benefit of NBA players and the general public.
The Celtics partnered with WME | IMG’s Global Partnerships group
on the jersey patch opportunity.
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About the Boston Celtics
A charter member of the Basketball Association of America (which
evolved into the National Basketball Association) since 1946, the
Boston Celtics have won a record 17 NBA Championships, including
eight (8) in a row from 1959-1966, winning their first title in
1957 and their most recent in 2008. The Celtics have long stood for
equality, and respect, including hiring the first African American
Coach and starting the first all black starting five. In addition,
39 former Celtics players, management or staff have been inducted
into the Naismith Memorial Basketball Hall of Fame. In December
2002 the team returned to local ownership for the first time since
1963. For more information on the Celtics, log on
to www.celtics.com.
About GE
GE (NYSE: GE) is the world’s Digital Industrial Company,
transforming industry with software-defined machines and solutions
that are connected, responsive and predictive. GE is organized
around a global exchange of knowledge, the "GE Store," through
which each business shares and accesses the same technology,
markets, structure and intellect. Each invention further fuels
innovation and application across our industrial sectors. With
people, services, technology and scale, GE delivers better outcomes
for customers by speaking the language of industry. www.ge.com
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Celtics Media:Christian Megliola617-399-8456
(office)617-510-8190 (cell)cmegliola@celtics.comHeather
Walker617-854-8072 (office)617-594-4453
(cell)hwalker@celtics.comorGE Media:Susan Bishop617-443-2991
(office)203-253-2735 (cell)susan.bishop@ge.com
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