COLUMBUS, Ga., Feb. 9, 2016 /PRNewswire/ -- Aflac, the leading
provider of voluntary insurance at the work site in the United States and official partner of the
58th GRAMMY Awards®, today announced the
launch of its "Rock the Red Carpet" campaign. The integrated
initiative celebrates the company's second year supporting Music's
Biggest Night®.
"Aflac is proud to once again join The Recording
Academy® at the GRAMMY®s to recognize
excellence in music and show this year's top musicians the red
carpet treatment – just like we treat our customers every day,"
Aflac Senior Vice President and
Chief Marketing Officer Gail Galuppo
said. "The Aflac Duck is known for being there for our
policyholders in their time of need, so we're excited to offer his
fans a chance to return the favor as he prepares to rock the red
carpet."
The Aflac Duck knows how to make an entrance, but to make sure
he steals the scene this year, fans are invited to share their
greatest red carpet do's and don'ts by following @AflacDuck on
Instagram. Whether it's advice about how to dress or the best photo
poses, enter the Aflac Red Carpet Sweepstakes today through
Sunday, Feb. 14, for a chance to win
a set of wireless headphones. For the Aflac Red Carpet Sweepstakes
official rules, visit www.aflac.com/redcarpetsweepstakes.
Final words of wisdom can be offered just hours before
celebrities hit the red carpet during a Twitter Party with the
Aflac Duck on Monday, Feb. 15, from
2-3 p.m. ET/11
a.m.-noon PT. To join in the conversation, use
#AflacRedCarpet. Fans across the country can continue to engage
with @AflacDuck on Facebook, Twitter and Instagram to get the
duck's-eye view as he posts in real time throughout the evening.
Follow @Aflac on YouTube to see his red carpet arrival.
In anticipation of this year's event, music fans can also listen
to their favorite GRAMMY-nominated artists on Pandora, the world's
most powerful music discovery platform, via The GRAMMY®
Station presented by Aflac. To find the station in the Pandora
mobile/tablet app, search for GRAMMY or Aflac. New this year is an
in-station countdown clock to remind fans that the wait is almost
over to find out who will take home this year's GRAMMY Awards. Tune
in on Monday, Feb. 15, at
8 p.m. ET/5
p.m. PT to see the winners revealed live on CBS Television
Network.
The integrated "Rock the Red Carpet" campaign also includes
public relations outreach as well as digital and print advertising
featuring a special appearance by the Aflac Duck in the
Feb. 8 issue of People
magazine alongside this year's GRAMMY Awards ballot.
For more information about Aflac, visit www.aflac.com/redcarpet
or follow @Aflac and @AflacDuck on Twitter.
About The Recording Academy
Established in 1957, The
Recording Academy is an organization of musicians, songwriters,
producers, engineers, and recording professionals dedicated to
improving the cultural condition and quality of life for music and
its makers. Internationally known for the GRAMMY Awards — the
preeminent peer-recognized award for musical excellence and the
most credible brand in music — The Recording Academy is responsible
for groundbreaking professional development, cultural enrichment,
advocacy, education, and human services programs. The Academy
continues to focus on its mission of recognizing musical
excellence, advocating for the well-being of music makers and
ensuring music remains an indelible part of our culture. For more
information about The Academy, please visit www.grammy.com.
About Pandora
Pandora (NYSE:P) gives people music and
comedy they love anytime, anywhere, through connected devices.
Personalized stations launch instantly with the input of a single
"seed" - a favorite artist, song, or genre. The Music Genome
Project®, a deeply detailed hand-built musical taxonomy,
powers the personalization of Pandora® internet radio by
using musicological "DNA" and constant listener feedback to craft
personalized stations from a growing collection of more than one
million tracks. Tens of millions of people turn on Pandora every
day to hear music they love.
www.pandora.com | Pandora
Blog | Pandora LinkedIn | @PandoraPulse
About Aflac
When a policyholder gets sick or hurt,
Aflac pays cash benefits fast. For six decades, Aflac insurance
policies have given policyholders the opportunity to focus on
recovery, not financial stress. In the
United States, Aflac is the leading provider of voluntary
insurance at the work site. Through its trailblazing One Day
PaySM initiative, Aflac U.S. can receive, process,
approve and disburse payment for eligible claims in one business
day. In Japan, Aflac is a leading
provider of medical and cancer insurance and insures 1 in 4
households. Aflac individual and group insurance products help
provide protection to more than 50 million people worldwide. For
nine consecutive years, Aflac has been recognized by Ethisphere
magazine as one of the World's Most Ethical Companies. In 2015,
Fortune magazine recognized Aflac as one of the 100 Best Companies
to Work For in America for the 17th consecutive year.
Also, in 2015, Fortune magazine included Aflac on its list of Most
Admired Companies for the 14th time, ranking the company
No. 1 in innovation for the insurance, life and health category. In
2015, Aflac's contact centers were recognized by J.D. Power by
providing "An Outstanding Customer Service Experience" for the Live
Phone Channel. Aflac Incorporated is a Fortune 500 company listed
on the New York Stock Exchange under the symbol AFL. To find out
more about Aflac and One Day PaySM, visit aflac.com or
espanol.aflac.com.
About the Sweepstakes
NO PURCHASE NECESSARY TO ENTER
OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open
to legal residents of the 50 U.S. states/D.C. 18 years of age or
older. Void where prohibited. Sweepstakes starts Feb. 8, 2016, at 12:00:01
p.m. EST and ends on Feb. 14,
2016, at 11:59:59 p.m. EST.
Subject to full rules available at
www.aflac.com/redcarpetsweepstakes. Sponsor: American Family Life
Assurance Company of Columbus,
1932 Wynnton Road, Columbus, GA
31999.
Media contact – Kristen
Fraser, 706.243.5543 or mediarelations@aflac.com
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SOURCE Aflac