COLUMBUS, Ga., Dec. 30, 2015 /PRNewswire/ -- Aflac, the
leading provider of voluntary insurance at the work site in
the United States, today announced
that the Aflac Duck has a few magic tricks up his wing in the
company's newest television commercial, "Magician." The new ad will
debut during two popular New Year's
Eve shows tomorrow night: "Dick
Clark's New Year's Rockin' Eve
with Ryan Seacrest," which airs at
8 p.m. ET on ABC Television Network,
and "Pitbull's New Year's
Revolution," which airs at 8 p.m. ET
on Fox.
Download a copy of "Magician."
This commercial is the final installment in a series of ads
showcasing that while the Aflac Duck isn't good at everything, he
excels at paying claims fast – often in just one day. The
commercial reminds viewers that with Aflac's One Day
PaySM, there's no trick to getting paid quickly. In
fact, there are just three easy steps: 1) Use SmartClaim, 2) Upload
supporting documentation and 3) Submit by 3
p.m. ET, Monday-Friday.
"We understand that when a policyholder gets sick or injured, a
wave of the wand can't always fix everything. But Aflac can be
there for our customers in their time of need with a payment in as
little as a day so they can focus on recovering instead of their
finances," Aflac Vice President of
Product Marketing and Innovation Keith
Pellerin said. "At Aflac, processing and paying claims
quickly isn't magic – it's just what we do."
"Magician" starts with the Aflac Duck on stage attempting a
horizontal levitation trick that quickly goes awry, startling his
assistant as well as the live audience. He then turns to a standard
card trick, making the playing cards he's holding disappear into
thin air, leaving behind nothing but smoke. Unfortunately, the
smoke eventually erupts into flames. Two audience members are shown
looking quite confused with the magician Duck's poor performance
thus far.
For his final act, the Aflac Duck tries the disappearing lady
trick, yet when he opens the red glittering curtains, his assistant
is still there. He tries to hide her, but the audience members
can't deny that the Aflac Duck is "not a very good magician." The
female audience member agrees, but mentions that the Aflac Duck
paid her claim in just one day. Shocked, the male next to her
shouts, "One day?" before shaking his head in awe and quietly
asking himself, "How does he do it?" as the magic show comes to a
close.
An integrated marketing campaign will support the television
commercial starting in 2016, including a new magic-themed digital
experience on the company's website. To see the Duck's latest
tricks, fans can follow the Aflac Duck on Facebook, Twitter and
Instagram. Join the online conversation by using #magicianduck.
For more information on One Day Pay℠, only from Aflac, visit
www.aflac.com/magic.
About Aflac
When a policyholder gets sick or hurt, Aflac pays cash benefits
fast. For six decades, Aflac insurance policies have given
policyholders the opportunity to focus on recovery, not financial
stress. In the United States,
Aflac is the leading provider of voluntary insurance at the work
site. Through its trailblazing One Day PaySM initiative,
Aflac U.S. can receive, process, approve and disburse payment for
eligible claims in one business day. In Japan, Aflac is a leading provider of medical
and cancer insurance and insures 1 in 4 households. Aflac
individual and group insurance products help provide protection to
more than 50 million people worldwide. For nine consecutive years,
Aflac has been recognized by Ethisphere magazine as one of the
World's Most Ethical Companies. In 2015, Fortune magazine
recognized Aflac as one of the 100 Best Companies to Work For in
America for the 17th consecutive year. Also, in 2015,
Fortune magazine included Aflac on its list of Most Admired
Companies for the 14th time, ranking the company No. 1 in
innovation for the insurance, life and health category. Aflac
Incorporated is a Fortune 500 company listed on the New York Stock
Exchange under the symbol AFL. To find out more about Aflac and One
Day PaySM, visit aflac.com or espanol.aflac.com.
Media contact – Kristen
Fraser, 706.243.5543 or mediarelations@aflac.com
Video - https://youtu.be/4lDv_7dQz7s
Photo - http://photos.prnewswire.com/prnh/20151229/318384
Logo - http://photos.prnewswire.com/prnh/20150817/258757
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SOURCE Aflac