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The newsmagazine ranks the 40 greatest LGBT heroes of the last 4 decades and showcases sophisticated redesign LOS ANGELES, Sept. 11 /PRNewswire-FirstCall/ -- The Advocate, the award-winning newsmagazine for the LGBT community, is celebrating its 40th anniversary with a special Collector's Edition, featuring a provocative ranking of the 40 greatest LGBT heroes of the last 40 years and a new look by designer Luke Hayman, whose credits include Time and New York magazine. The Collector's Edition will pay tribute to the people who have made significant contributions to the gay community over the last 4 decades and introduce the magazine's new direction, reflected by an innovative redesign. The Advocate is a flagship brand of PlanetOut Inc (NASDAQ:LGBT), the leading media and entertainment company exclusively focused on the gay and lesbian market. The Advocate's controversial "Top 40" list will unveil the person Advocate readers voted Greatest Gay Hero of the last 40 years. In a poll on Advocate.com, the magazine asked readers to choose their top 40 heroes from a list of 100 notable LGBT people from the realms of politics, art, entertainment, sports, activism, and religion. Ellen DeGeneres topped the list and was named "Greatest LGBT Hero" from the last 40 years. Other distinguished names on the list included writers Tony Kushner and Armistead Maupin; athletes John Amaechi and Martina Navratilova; politicians Harvey Milk and Barney Frank; musicians k.d.lang and Elton John; and clergymen Malcolm Boyd and V. Gene Robinson. The magazine will honor all 40 heroes by featuring them on the cover and in a beautiful, eye-catching gallery inside. "The Advocate has always maintained a unique relationship with its readers over the years. So we invited our readers to help us rank our 40 greatest LGBT heroes," said Anne Stockwell, Editor of The Advocate. "Only The Advocate could compile and produce this extraordinary list. It indicates the magazine's stature in the LGBT community and expresses a bold, new direction for The Advocate-reinforced by an exciting redesign." The Advocate's redesign features a bolder logo and a stronger emphasis on design. Also, individual table of contents will appear at the top of each section, creating a clearly defined architecture and easier reader navigation. The opening pages to each section will showcase richer graphic treatments to images and fonts. Additionally, the magazine is broadening its scope to include more service-oriented stories in the areas of personal finance, business travel, health, automobiles, etc. The Arts & Entertainment section will be enriched with a larger mix of reviews, interviews and commentary. Inside the issue: Who are the trailblazers paving the way for future generations of gay leaders? The Advocate speaks with famed New Yorker cartoonist Bill Haefeli, Washington Post editorial writer Jonathan Capehart, leading AIDS researcher Dr. David Ho and breast cancer specialist Dr. Susan Love to find the answers. PLUS: The young guns of advocacy and the grassroots organizations, including the Point Foundation and Williams Institute leaders, which are making a difference to the movement. ALSO: What does the future hold for the LGBT community? The Advocate hears from thinkers such as Gore Vidal, Deepak Chopra, Joan Roughgarden, Barney Frank and Larry Kramer. On sale date: September 11, 2007 About The Advocate Celebrating its 40 years in print this year, The Advocate is the world's leading gay and lesbian newsmagazine. The magazine reports twice monthly on news, politics, business, medical issues, and arts & entertainment. Hailed by The Washington Post as the "standard of gay journalism," The Advocate distributes almost four million copies each year. Please visit http://www.advocate.com/. About PlanetOut Inc. PlanetOut Inc. is the leading global media and entertainment company exclusively serving the lesbian, gay, bisexual and transgender (LGBT) community. PlanetOut's digital media brands include Gay.com, PlanetOut.com, Advocate.com, Out.com, OutTraveler.com and HIVPlusMag.com. PlanetOut print media brands include The Advocate, Out, The Out Traveler and HIVPlus, as well as SpecPub, Inc. titles. Transaction services brands include e-commerce Web sites Kleptomaniac.com and BuyGay.com, travel and events marketer RSVP Vacations and book publisher Alyson Publications. PlanetOut, based in San Francisco with additional offices in New York, Los Angeles and Minneapolis, offers Global 1000 and local advertisers access to what it believes to be the most extensive multi-channel, multi-platform network of gay and lesbian people in the world. For more information, please visit http://www.planetoutinc.com/. DATASOURCE: PlanetOut Inc. CONTACT: Rich Rodriguez of PlanetOut Inc., +1-212-209-5182, Web site: http://www.planetoutinc.com/ http://www.advocate.com/

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