WASHINGTON, Sept. 27, 2011 /PRNewswire/ -- The Advisory Board
Company has launched a new website and unveiled a new logo,
reflecting both the evolution of the firm's business and the
transformative changes occurring in the health care industry.
(Logo:
http://photos.prnewswire.com/prnh/20110802/PH45999LOGO)
While research remains an integral part of the firm's work, The
Advisory Board Company has in recent years expanded its focus to
offer best-in-class technology applications and operational support
for the health care industry. These new capabilities allow
the firm to deliver deeper and more comprehensive value to members
of its programs.
As such, the firm designed the new http://www.advisory.com
website to be its members' first stop for insight into—and
solutions to—their most critical issues. Site improvements
include a state-of-the-art search engine powered by thousands of
indexed terms, as well as topic-based navigation that provides an
instant view of relevant research, tools, videos, and news.
The result is a single, efficient access point for research,
data and analytics, and implementation support. For a walkthrough
of the new website, visit the welcome page.
"We rebuilt http://www.advisory.com from the ground up after
soliciting extensive member feedback," said Robert Musslewhite,
Chief Executive Officer, The Advisory Board Company. "The new
website has garnered rave reviews from early users, and we are
excited about its enhanced impact for the membership."
The firm's new logo—a stylized "A" based on one of the visionary
inventions coming out of Thomas
Jefferson's Monticello—symbolizes The Advisory Board
Company's commitment to thought leadership and innovation and
reflects the firm's evolution to respond to its members' changing
needs. Visit the firm's website to see the full story behind
the company's new logo and its connection to the previous
Jefferson-inspired mark.
"With our new website and logo, we renew our commitment to our
values and to serving our members with the same 'Spirit of
Generosity' we always have," said Scott
Schirmeier, Executive Vice President, The Advisory Board
Company. "These principles will never change."
About The Advisory Board Company
The Advisory Board Company is a global research, consulting, and
technology firm partnering with 125,000 leaders in 3,200
organizations across health care and higher education.
Through our innovative membership model, we collaborate with
executives and their teams to elevate performance and solve their
most pressing challenges. We provide strategic guidance,
actionable insights, web-based software solutions, and
comprehensive implementation and management services. For more
information, visit http://www.advisory.com.
SOURCE The Advisory Board Company