Telefónica Brazil Selects Amdocs Big Data Solution To Rapidly Generate Business Insights and Actionable Analytics
November 08 2016 - 4:05PM
Amdocs (NASDAQ:DOX), the leading provider of customer experience
solutions, today announced that Telefónica has selected the Amdocs
Data Hub to provide a rich open-source environment for data
modernization at its Vivo operations in Brazil. Telefónica’s
selection of this Amdocs big data solution for Vivo is an expansion
of its transformation project to provide a seamless, multi-channel
experience for Vivo’s quad-play customers across wireline
(including fiber), wireless (pre- and postpaid), Internet
(including fiber) and TV (including IPTV); see Amdocs’ announcement
from January 2015. Vivo is one of Brazil’s premier communications
service providers, with more than 97 million access lines across
mobile, internet and data, pay-TV and fixed telephony lines of
business.
The Amdocs solution extracts large volumes of data from a wide
range of operational platforms and maps these data sets into a
logical data model with aggregated customer insights. This
environment allows Vivo to quickly generate business results with a
smarter data-centric IT environment.
“Vivo is executing on Telefónica’s global strategy of
transformation to provide a digital, online experience to our
customers in Brazil over any channel they prefer, in line with
their always-connected digital lifestyle,” said Alessandra Bomura
Nogueira, Chief Information Officer of Telefónica Brazil. “This
data modernization project is an essential element of our
transformation project. The business support systems we have
provide key insights into our customers’ needs and journeys. By
moving data from these operational systems into a modern Hadoop
environment, we are able to reduce costs in our data warehouse and
provide richer insights and actions for our customer engagements,
helping to reinforce our leading position in the Brazilian
market.”
The Amdocs Data Hub solution in Vivo is based on the
telecom-specific Amdocs Logical Data Model, which integrates
service providers’ diverse BSS, operational support systems (OSS)
and core network data sources into one holistic view across all
lines of business, thereby enabling seamless extraction, processing
and visualization of their massive volumes of data; the solution
also includes processes and tools for data validation,
reconciliation and quality. The solution incorporates an advanced
semantic layer, giving business users the ability, in a
self-service model, to access fresh data and generate actionable
insights for customer intelligence, network experience and targeted
marketing.
Amdocs’ Data Hub is designed for operation in a rich open-source
environment. It employs Hortonwork Data Platform, a secure,
enterprise-ready open-source Apache™ Hadoop® distribution for
rapid, scalable storage and processing of large data volumes on
distributed, low-cost hardware. The solution integrates pre-built
collectors from a wide range of data sources to automate the
resource-intensive data processing, mapping and cleansing process.
In addition, this open-data environment makes it easy for service
providers to build a rich ecosystem of partners to drive innovation
and business insights.
“Vivo’s selection of the Amdocs Data Hub is the next logical
step in the quad-play transformation project announced in 2015 –
and is testimony to the strength of our partnership and the results
we’ve already achieved,” said Manuel Zepeda, president for the
Caribbean and Latin America region at Amdocs. “By extracting and
analyzing a wealth of customer data from our BSS systems and
third-party systems, the Data Hub will give Telefónica Brazil the
business insights needed to react quickly to changing market
dynamics.”
Amdocs is supporting Telefónica in various transformation
projects in Argentina, Chile and Peru in addition to the Vivo
project. Amdocs announced in 2015 that Telefónica had selected
Amdocs data management services for an operational data store
solution at its operations in Chile and Peru, and in Argentina.
Supporting Resources
- Learn more about the Amdocs Data Hub solution
- Learn more about Amdocs CES 10
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About Amdocs
Amdocs is the market leader in customer experience software
solutions and services for the world’s largest communications,
entertainment and media service providers. For more than 30 years,
Amdocs solutions, which include BSS, OSS, network control,
optimization and network functions virtualization, coupled with
professional and managed services, have accelerated business value
for its customers by simplifying business complexity, reducing
costs and delivering a world-class customer experience.
The Amdocs portfolio enables service providers to capture the
world of digital immediacy by operating across digital dimensions
to engage customers with personalized, omni-channel experiences;
creating a diversified business to capture new revenue streams;
becoming data empowered to make business and operational decisions
based on insight-based and predictive analytics; and achieving
service agility to accelerate the fast rollout of new technologies
and hybrid network services.
Amdocs and its 25,000 employees serve customers in over 90
countries. Listed on the NASDAQ Global Select Market, Amdocs had
revenue of $3.7 billion in fiscal 2016.
Amdocs: Embrace Challenge, Experience Success.
For more information, visit Amdocs at www.amdocs.com.
Amdocs’ Forward-Looking Statement
This press release includes information that constitutes
forward-looking statements made pursuant to the safe harbor
provision of the Private Securities Litigation Reform Act of 1995,
including statements about Amdocs’ growth and business results in
future quarters. Although we believe the expectations reflected in
such forward-looking statements are based upon reasonable
assumptions, we can give no assurance that our expectations will be
obtained or that any deviations will not be material. Such
statements involve risks and uncertainties that may cause future
results to differ from those anticipated. These risks include, but
are not limited to, the effects of general economic conditions,
Amdocs’ ability to grow in the business markets that it serves,
Amdocs’ ability to successfully integrate acquired businesses,
adverse effects of market competition, rapid technological shifts
that may render the Company's products and services obsolete,
potential loss of a major customer, our ability to develop
long-term relationships with our customers, and risks associated
with operating businesses in the international market. Amdocs may
elect to update these forward-looking statements at some point in
the future; however, the Company specifically disclaims any
obligation to do so. These and other risks are discussed at greater
length in the Company's filings with the Securities and Exchange
Commission, including in our Annual Report on Form 20-F for the
fiscal year ended September 30, 2015 filed on December 10, 2015 and
our quarterly 6-K forms furnished on February 16, May 17 and August
8, 2016.
Media Contact:
Austin Weedfall
Hotwire PR for Amdocs
Tel: +1 646-790-4737
E-Mail: austin.weedfall@hotwirepr.com
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