The Establishment of a Regional Office in China Represents Techwell's Strong Commitment to the Chinese Market
SAN JOSE, Calif. and SHENZHEN, China, Sept. 28 /PRNewswire-FirstCall/ -- Techwell, Inc. (NASDAQ:TWLL) -- To meet the increasing demand for its products, Techwell, Inc., a leading designer of mixed signal video semiconductor solutions for the security surveillance, automotive and consumer electronics markets, today announced the opening of its first sales and support office in China. Located in Shenzhen, near the center of China's fast growing technology base, the office is the latest addition to Techwell's network of sales and support offices throughout the Asia/Pacific region. Techwell has had research and sales presences in Asia for a number of years, but the addition of the Shenzhen office serves to strengthen its relationships with customers through day-to-day local support, engineering and sales services required by the rapidly growing market.
"With two other offices in the Asia/Pacific region we already have solid footing in the territory," stated Mr. David Nam, Techwell's VP of Sales and Marketing. "Our Taiwan and Korean offices have enabled Techwell to take advantage of the enormous potential that Asian markets provide us. We have been very successful throughout Asia, and are seeing increased business activity in the fast paced China market. Having a local team enables us to better focus on addressing customer requirements. The new sales and support center will allow us to quickly accommodate the needs of our valued China customers and further penetrate the enormous growth and business potential of the Chinese market." The Techwell China office will provide sales, training and support services, allowing Techwell to better respond to the needs of its local customer base. Techwell also plans to add an office in the Shanghai district to provide customers in China and the region with an additional sales and technical support infrastructure, bringing key engineers and sales personnel to each and every account.
Mr. Darron Ma, Director of China Sales added his comments, saying, "The establishment of our Shenzhen office in China represents our strong commitment to the Chinese market. Techwell can offer China-based consumer electronic, security surveillance and automotive companies flexibility and nimble responsiveness by having a local office. We are committed to bringing face-to-face corporate support into China to strengthen existing relationships, build new relationships, and participate directly with key Chinese partners. Our goal is to provide customers with excellent support tailored to their development and production cycles. Our new office will allow us to build closer working partnerships with these key customers." The Techwell China office is located:
Techwell China
Shenzhen Branch Office
Room 2111, 21F, Block A, United Plaza,
No. 5022 Binhe Road, Futian District
Shenzhen P.R.C. Tel: (86) 755-8294-5668
Fax: (86) 755-8294-5607 About Techwell
Techwell is a fabless semiconductor company that designs, markets and sells mixed signal integrated circuits for multiple video applications in the security surveillance, automotive and consumer electronics markets. Techwell designs both general purpose and application specific products that enable the conversion of analog video signals to digital form and perform advanced digital video processing to facilitate the display, storage and transport of video content. Headquartered in San Jose, CA, Techwell currently has over 80 employees in the U.S., Korea, Taiwan, China and Japan. Please visit http://www.techwellinc.com/ for more information.
Media Contact:
Sabrina Joseph
Morphoses
Public Relations & Marketing Firm
Forward-looking Statements
This press release may contain information considered to be forward-looking and reflects management's current expectations. These forward-looking statements may be identified by terminology such as may, will, could, should, anticipate and expect and the negative of these terms or other similar expressions. These are statements that relate to future events and include, but are not limited to anticipated trends in our business and markets in which we operate. We remind you that these statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Such factors include, among others: our ability to identify and retain key customers; our ability to anticipate consumers' desires and design new products that incorporate feature sets that are attractive to our customers; our ability to manage and maintain our suppliers; our dependence on key employees; the continued development of our target markets; and other risk factors. Please refer to our Quarterly Report on Form 10-Q for the period ended June 30, 2006 for a more detailed description of some of these and other risks and uncertainties that could affect our performance or achievements. You should not place undue reliance on these forward-looking statements.
NOTE: Techwell and the Techwell logo are trademarks of Techwell. All other trademarks are the property of their respective owners. DATASOURCE: Techwell, Inc.
CONTACT: Sabrina Joseph of Morphoses Public Relations & Marketing Firm, +1-408-726-1577, or Web site: http://www.techwellinc.com/
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