SONOMA, Calif., Feb. 13, 2016 /PRNewswire/ -- KRAVE®,
the brand known for leading the jerky renaissance with premium
snack upgrades, is happy to announce that elite runner and
Team KRAVE® member Meb
Keflezighi qualified for the Olympic Games in Rio de Janeiro! Through the Hershey Company's
official partnership with the United States Olympic Committee and
sponsorship of Team USA,
KRAVE® will be supporting Meb on his journey leading up to
The Olympics, and will be by his side in Rio.
"Meb has been a member of Team KRAVE® for more than three
years. We are honored to be a part of his journey and hope to
continue to share Meb's inspiring story with the world as we cheer
him into Olympic Games victory," said VP of Marketing, Rusti Porter. "Meb's loving persona,
determination, light, and gratitude, are just a few of the reasons
we feel passionately about connecting our consumers with such a
phenomenal role model."
Naturally, as an ambassador for KRAVE®, Meb lives and
breathes the KRAVE® Better mantra with his
unstoppable, record-breaking marathon performances, expecting more
from himself and accepting no compromises. As the KRAVE®
Better campaign encourages consumers to take action
with better health and wellness choices, Meb continues to surpass
personal records by displaying the limitless possibilities that
come with discipline and resolve.
Continuing to shatter records at the age of 40, Meb is the
oldest American male to qualify for the Olympic Marathon Trials.
He is also the only person who has won the New York City
Marathon (2009), the Boston Marathon (2014), Olympic marathon medal
(silver, Athens 2004 Olympic Games), and holds the U.S. marathon
masters record (2015).
"I had nothing to lose in the race today. I put my all on the
line for one last chance to compete at the Olympics with my
daughters and family by my side. I am so eager to take the Road to
Rio and represent the country that I love," says TEAM KRAVE®
member, Meb Keflezighi. "As I
continue with my training, I am delighted knowing that my go-to
protein snack, KRAVE® will be alongside for the ride."
To watch Meb's personal stories and get additional information
on Team KRAVE®, please visit www.kravejerky.com and
www.kravebettercontest.com.
About KRAVE Pure Foods, Inc.
From the celebrated
vineyards, coveted micro-climates and renowned gourmet outposts of
California wine country comes, of
all things, KRAVE®. Founded in 2009, KRAVE® is a
leading producer of artisanal jerky, located in Sonoma, CA. A cut above the old, leathery,
chemically processed products, KRAVE® represents a jerky
renaissance, providing an all-natural, gluten-free snack that is
both better-for-you and flavorful, made using only all natural,
high-quality ingredients and a proprietary process that
produces a signature moist and tender texture. Ranging from sweet
and tangy to savory and spicy, KRAVE®'s innovative
flavor profiles will appeal to the everyday jerky lovers and to the
discerning palates of today's food-savvy, health conscious
gourmands. KRAVE® is now part of The Hershey Company after
its acquisition in 2015 and continues to be headquartered in
Sonoma. For more information
on KRAVE®, please
visit www.kravejerky.com and following KRAVE® on
www.facebook.com/kravejerky, www.twitter.com/kravejerky and
www.instagram.com/kravejerky.
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SOURCE KRAVE