Targeted Marketing Through Analytics for a Global Dental Care Provider Helps in Patient Acquisition
August 22 2017 - 12:43PM
Business Wire
Quantzig helped a global dental-care provider overcome their
business challenge by providing patient acquisition solution
through targeted marketing. The client wanted to acquire and retain
patients; deliver personalized, comprehensive, and preventative
care; and create a predictive marketing model to enhance their
ROI.
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Targeted marketing through analytics for
a global dental care provider helps in patient acquisition
(Graphic: Business Wire)
Acquiring and retaining patients is very important for a dental
care provider. As a result, marketers are relying on analytics to
identify the weakness, opportunities, and strengths of the
organization to form a strong marketing plan to attract new
patients. Additionally, referral bonus system, identifying the
target audience, encouraging an offer to beat the existing
competition, and patient reviews and web presence are other
processes through which they can improve patient acquisition.
According to Quantzig’s marketing analytics experts, “To attract
new dental patients, the dentist should ideally offer a competitive
product at a competitive price without compromising on the
services. To devise a robust strategic dental marketing plan, the
marketers are relying heavily on analytics to identify weaknesses,
opportunities, and potential strengths in the organization.”
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you
This patient acquisition solution
offered benefits that helped the clients to:
- Gain better return on ad spend
ratio
- Outperform targeted marketing
campaign of the control group in terms of response rates
- Understand the provider analytics in
terms of patient segmentation, patient journey analysis, patient
lifetime value analysis
- Understand patient churn
rates
This patient acquisition solution also
offered predictive insights on:
- How to establish a unique value
proposition
- Using dental postcards to
effectively pique the interest of better quality patients
- Direct marketing dollars to the
right patients and generate positive ROI
- Creating a robust healthcare CRM
platform
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help you
Looking for additional insights on market analysis? View
the full case study
About Quantzig
Quantzig is a global analytics and advisory firm with offices in
the US, UK, Canada, China, and India. For more than 12 years, we
have assisted our clients across the globe with end-to-end data
modeling capabilities to leverage analytics for prudent decision
making. Today, our firm consists of 120+ clients, including 45
Fortune 500 companies. For more information on all of Quantzig’s
services and the solutions they have provided to Fortune 500
clients across all industries, please contact us.
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