Tanla’s A2P Messaging Hub Touches Record Monthly High; Processes 5 Billion Messages
November 26 2015 - 5:30AM
Business Wire
Tanla Solutions today announced that its A2P (application to
person) messaging hub, Fastrack, processed more than 5
billion messages in the month of October and also set a record
of processing more than 200 million messages in a single
day, making it the largest A2P messaging platform in the
world by volume of messages processed.
“We have achieved this through our constant endeavour to improve
Quality of Service and set new benchmarks in the industry for
platform reliability and delivery speeds,” commented Uday Reddy,
CEO Tanla Solutions. He further added, “the A2P messaging market
continues to grow, driven by its unparalleled reach, low cost of
delivery and high read rate along with the constantly growing use
cases.”
This milestone has been achieved by Fastrack’s continued ability
to demonstrate the fastest processing times and reliability for
mission critical messages like one time passwords, 2 factor
authentication, transaction, security and delivery alerts which are
important to several industries like banks, ecommerce and
logistics. In addition, it is the only platform that processes
concatenated (multi-part) messages, which represents approximately
30% of all A2P messaging in India, in a reliable manner by using an
intelligent algorithm that ensures that all parts of the message
arrive on the phone in quick succession to be displayed accurately
thereby eliminating charges for parts of the message delivered to
the phone but are not readable.
The market for A2P messaging is continuing to grow worldwide and
is estimated to be worth $60 billion by 2018, according to Juniper
Research. A2P messaging is used for everything from providing
reminders and time-critical alerts to banking services and
payments; from mobile marketing and customer service updates to
authentication and transaction oriented services. Ecommerce sites,
Social Networks and enterprises are driving the use of A2P
messaging by providing more personalized and real-time customer
services such as account updates, reminders or SMS-based two-factor
authentication.
Tanla’s Fastrack platform is tailored to help operators to fully
address this market opportunity. The requirements for enterprise
messaging are different from P2P messaging and the features of
Fastrack enable operators to tailor services to individual
enterprise accounts based on their specific needs and end-user
expectations.
Tanla Solutions [BSE: 532790|NSE: TANLA] founded in the year
1999, is the largest provider of A2P messaging services worldwide
measured by volume of messages processed. Tanla’s Fastrack platform
is used by enterprises of all sizes including social media, banks,
ecommerce and logistics service providers to deliver mission
critical messages and communicate with their customers. Tanla
employs more than 300 telecom professionals and is listed in BSE
and NSE in India.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20151126005058/en/
Media contact for Tanla SolutionsenRight PRSheela
Panicker, +91 98498 09594enright@enrightpr.com