MINNEAPOLIS, Jan. 28, 2015 /PRNewswire/ -- Sugar has been
called the most addictive drug of our time, and one product
category often overlooked regarding the amount of added sugar are
ready-to-drink (RTD) nutrition shakes; however, doctors are now
taking notice.
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Just last year, the American Geriatrics Society issued new
Choosing Wisely recommendations that called for the elderly
to stop consuming widely available nutritional shakes as they are
packed with added sugar and corn syrup, contain relatively low
amounts of protein, and not enough quality ingredients. They
referred to these products as 'Liquid Candy Bars' and warned of
potential gastrointestinal (GI) symptoms.
Convenient and quality sources of liquid nutrition are often
used to supplement calorie and protein intake by people wanting to
prevent undesired weight loss, and for athletes who require
supplemental sources of nutrition due to increased energy
requirements. To disrupt the ready-to-drink nutrition shake
category, Trovita Health Science developed ENU.
Made with non-GMO ingredients, ENU is vastly different from
other ready-to-drink, complete nutrition products on the market in
that it provides more protein (25 grams), and more calories (nearly
500 calories per serving, enough for a true meal replacement) – all
without using added sugar, corn syrup or carrageenan, which may
potentially cause GI distress. Every ingredient in ENU was selected
in collaboration with a team of doctors and dietitians.
Sandra Sotnick, a registered
clinical dietitian at Mt. Sinai Comprehensive Cancer Center in
Miami, Florida noted, "ENU is a
welcomed supplement for my patients who are trying to avoid a lot
of sugar and artificial sweeteners. ENU is a high calorie, high
protein liquid supplement that can be used between meals to help
maintain or gain weight. The taste is less sweet compared to other
brands which is preferred since some of my patients have an
aversion to sweet tastes."
Will Brown, CEO and co-founder of
Trovita Health Science commented, "Despite the wide availability of
nutritional shakes to supplement or replace normal dietary intake,
dissatisfaction remained among both consumers and healthcare
providers, and that led us to develop a healthier and better
tasting choice. ENU is like no other product on the market today in
that it delivers high-calorie, high-protein complete nutrition
without relying on added sugar to deliver calories."
For more information visit http://blog.drinkenu.com
Availability
ENU is available in both chocolate and vanilla flavors and is
sold individually or by the case, at either DrinkENU.com or at
Amazon.com. ENU is also available at select retail locations,
such as ShopRite® and select Whole Foods Market
locations, and through major food distributors. Retailers can
inquire at sales@drinkenu.com if they would like to make ENU
available to their customers.
About Trovita Health Science
Trovita Health Science is an emerging specialty health and
nutrition company, dedicated to developing and commercializing
products that address unmet needs in clinical and sports nutrition.
Trovita is recognized for innovation in the adult nutrition
category, and was named a Division Winner in the 2014 Minnesota
Cup, while ENU was also selected as the 2014 CPG Editor's Choice
Award Winner for the best new innovation in weight management
products.
TROVITA HEALTH SCIENCE
William Brown, CEO
Email: info@trovitahealth.com
Phone: 855-266-6733
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SOURCE Trovita Health Science