SAUSALITO, Calif., March 13 /PRNewswire/ -- Take Care Health Systems, one of the largest managers of convenient care clinics and a wholly-owned subsidiary of Walgreens (NYSE:WAGNASDAQ:WAG), today announced the selection of Butler, Shine, Stern & Partners (BSSP), a full-service marketing communications firm headquartered in Sausalito, Calif., as the Company's first marketing agency of record.
BSSP is tasked with developing Take Care Health's brand and creative advertising to communicate with key audiences.
"After a three-month national agency review, we are proud to bring on BSSP as our marketing agency of record," said Heather Helle, Chief Operating Officer for Take Care Health Systems. "BSSP is a remarkable firm with an expansive range of capabilities. As we continue to grow, BSSP will provide the framework and support to effectively communicate our visionary brand to current and potential colleagues, patients and industry leaders." Take Care Health's vision is to increase access to high-quality, affordable, convenient health care for all individuals, by offering a superior patient experience within its clinics at select Walgreens nationwide and fostering a best-in-class working environment for its providers -- nurse practitioners and physician assistants. The Company believes it can revolutionize health care delivery by serving as a crucial access point to all individuals -- insured and uninsured. Take Care Health manages 146 Take Care Health Clinics, located at select Walgreens drugstores in 15 cities throughout 13 states, with plans to operate more than 400 clinics by the end of 2008.
"Take Care Health has established itself as an innovative and dynamic company in this growing industry by delivering unparalleled customer service and unique career opportunities for its colleagues," said Greg Stern, Chief Executive Officer, BSSP. "We believe Take Care Health can change the face of health care delivery in this country, and we look forward to further developing the brand and positively impacting stakeholders' interactions and experiences with the company." Jones Lundin Beals, agency search consultants, led the request for proposal and agency review process for Take Care Health Systems.
About Take Care Health Systems Take Care Health Systems (http://www.takecarehealth.com/), one of the largest managers of convenient care clinics, is a wholly-owned subsidiary of Walgreens. The Company combines best practices in health care and the expertise and personal care of providers to deliver access to high-quality, affordable, convenient health care to all individuals. Take Care Health Clinics are located at select Walgreens drugstores nationwide, where nurse practitioners and physician assistants focus exclusively on the diagnosis and treatment of common family illnesses, vaccinations, physicals and screenings. Take Care Health Systems currently manages 146 Take Care Health Clinics in 15 cities throughout 13 states, with plans to have more than 400 clinics in operation by the end of 2008. The company maintains a detailed quality assurance program including collaborating physician review to promote quality care, patient safety and state scope of practice compliance. Patient care is provided by Take Care Health Services, an independently owned state professional corporation established in each market.
About Butler, Shine, Stern & Partners BSSP (http://www.bssp.com/) is a full-service marketing communications agency based in Sausalito, CA. The agency provides services in advertising, online marketing and web development, brand identity and design, and strategic brand consulting.
One of the largest independent agencies on the West Coast, BSSP is recognized for its ability to provide highly creative, fully accountable marketing solutions to a broad array of marketers including priceline.com, MINI Cooper, Epson, Greyhound, LucasArts, Diageo Chateau & Estates, The Ritz-Carlton Club and Residences and Nike.
The agency was most recently recognized with two EFFIE awards for its work for MINI and Converse, as well as two Kelly Awards, including the Grand Prize, for its work for MINI.
Contact:
Toni Lee
For Butler, Shine, Stern & Partners
203-761-1292
Lauren Tierney
Take Care Health Systems
484-351-3212
DATASOURCE: Butler, Shine, Stern & Partners; Take Care Health Systems CONTACT: Toni Lee, for Butler, Shine, Stern & Partners, +1-203-761-1292, ; or Lauren Tierney of Take Care Health System, +1-484-351-3212, Web site: http://www.bssp.com/ http://www.takecarehealth.com/
|