Taco Bell® Rings in 2017 with New Year’s Commitments
January 03 2017 - 2:34PM
Business Wire
Announces Plans to Remove XL Cups, Extend
Its Cage-Free Egg Commitment, Reduce Sodium, Expand the Live Más
Scholarship and Make More Sustainable Choices
In the spirit of New Year’s, millions of resolutions will be
made. Instead of setting unrealistic resolutions that start out
with the best of intentions and fizzle out by February, Taco Bell
is making New Year’s commitments to its food, people and
restaurants – and will keep them long past February.
This Smart News Release features multimedia.
View the full release here:
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Where possible, Taco Bell is removing
preservatives and other additives from its food by 2018 across its
U.S. restaurants. (Photo: Business Wire)
Taco Bell is welcoming the next 365 days with commitments that
reflect more of what its fans want, less of what they don’t and
build on its momentum of being a modern brand that’s current,
creative and has a cause.
See what New Year’s commitments Taco Bell will be sticking to
in 2017. And, as a bonus, they may just help you stick to
yours.
- Getting rid of things that customers
told us don’t make sense anymore:
- Taco Bell is saying goodbye to its
XL soda cups in 2017.
- By early 2017, the brand will remove
all antibiotics important to human medicine from its chicken
across U.S. restaurants.
- Where possible, Taco Bell is removing
preservatives and other additives from its food by
2018 across its U.S. restaurants.
- Giving fans more of what they
want:
- Taco Bell reached its goal to serve
only 100% cage-free whole eggs on its breakfast menu. Now, the
brand is expanding its commitment to serve 100% cage-free egg
ingredients across the core menu. That means the eggs used to
create its avocado ranch sauce, creamy jalapeno sauce, habanero
sauce and creamy chipotle sauce will be made with cage-free egg
ingredients come January 1, 2018.
- Cutting back on the salt:
- Taco Bell reduced sodium by 15%
on average across its menu since 2008, but isn’t stopping there. By
2025, Taco Bell will grow that number by an additional 10%, for a
25% reduction across its menu, while still delivering the same bold
flavors fans love.
- Giving employees and customers the
opportunities they need to turn their dreams into goals:
- The Live Más Scholarship will be
bigger, better and bolder in 2017 with the help of the 2016
recipients and $1.3 million to support the next wave of creators,
innovators and dreamers.
- Taco Bell is also committing to
creating 100,000 U.S. jobs by 2022, and continuing to
support all its team members with education and training programs,
whether they start with the company, or stay with Taco Bell.
- Because youth are the heart and
soul of the brand, Taco Bell is committing to hire 1.5 million
young adults over the next 10 years.
- Being good neighbors in all its
communities:
- In 2017, through its new restaurant
concepts, Taco Bell will better reflect the local communities
by reducing energy consumption and featuring more reclaimed
materials and sustainable landscape features. The company will also
update its packaging to celebrate its craveable food, while
remaining environmentally conscious. Up next: The Fiesta Taco Salad
is moving from plastic to a paper box.
But, some things are best left untouched. Taco Bell
doesn’t think choosing food you feel good about should come at the
cost of breaking the bank – so fans can expect the $1 All Day Menu
and $5 Box to continue. And, because moderation is key – and more
realistic – those uniquely Taco Bell, craveable, cheesy,
often-indulgent items are here to stay.
With these 2017 commitments come another year full of open and
honest communication with customers and fans. Taco Bell has made
its policies and positions available on Ta.co for full transparency
on where the brand stands on various topics. And this year, for the
first time, Taco Bell is developing a Purpose Report to give you a
closer look at the causes that matter to the brand.
If reflecting on the previous year before ringing in the new is
your thing – check out ta.co here for a look at what Taco Bell
brought you in 2016.
About Taco Bell Corp.Taco Bell Corp., a subsidiary of
Yum! Brands, Inc. (NYSE: YUM), is the nation's leading
Mexican-inspired quick service restaurant (QSR) brand. From
breakfast to late night, Taco Bell serves made-to-order and
customizable tacos and burritos, among other craveable choices, and
is the first QSR restaurant to offer American Vegetarian
Association (AVA)-certified menu items. Taco Bell and its more than
350 franchise organizations proudly serve over 42 million customers
each week through 7,000 restaurants across the nation, as well as
through its mobile, desktop and delivery ordering
services. Overseas, Taco Bell has over 250 restaurants, with plans
to add 2,000 more restaurants internationally within the next
decade. The brand encourages its fans to “Live Más” and connects
with them through sports, gaming and new music
via its Feed the Beat® music program. Taco Bell also
provides education opportunities and serves the community through
its nonprofit organization, the Taco Bell®
Foundation™, and connects fans with their passions through
programs such as the Live Más Scholarship program. In
2016, Taco Bell was named as one of Fast Company’s Top 10
Most Innovative Companies in the
World.Like: Facebook.com/tacobell –
Follow: @TacoBell (Twitter), tacobell (Instagram)
and tacobell (Snapchat) –
Subscribe: YouTube.com/tacobell – Explore: ta.co
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version on businesswire.com: http://www.businesswire.com/news/home/20170103006157/en/
Taco Bell Corp.Alec
Boyle949-863-8423Alec.Boyle@yum.comorEdelmanAshley
Huggins202-326-1835Ashley.Huggins@edelman.com
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