LONDON, Nov 20 (Reuters) - While store groups across Europe are bracing
themselves for tough trading conditions, shopping over the television is
forecast to boom over the next few years, according to a report published on
Thursday.
Media analysts Screen Digest and Goldmedia forecast that revenues from
television shopping would jump by 54 percent to 6.4 billion euros ($8.1 billion)
by 2012, fuelled by growth in digital and Internet TV.
There are currently 65 TV shopping channels broadcasting 24 hours a day
in western Europe, using formats including live broadcasts and auctions.
With 40 channels and a market volume of more than 1.5 billion euros in
2007, the UK has the biggest and most competitive TV shopping market with QVC,
Ideal Shopping Direct and Sit-up TV being the biggest players.
The average TV shopping sales per inhabitant in 2007 were about 12 euros,
with the UK leading on 25 euros per capita.
(Reporting by Mark Potter; Editing by Erica Billingham) ($1=.7921 EURO)
Keywords: TV SHOPPING/STUDY
(mark.r.potter@thomsonreuters.com; +44 20 7542-2943; Reuters Messaging:
mark.potter.reuters.com@reuters.net)
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