TV One Goes Live on Encoda Systems' Paradigm

Date : 03/30/2004 @ 4:06PM
Source : PR Newswire
Stock : Radio One (MM) (ROIAK)
Quote : 0.47  -0.011 (-2.29%) @ 4:41PM
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TV One Goes Live on Encoda Systems' Paradigm

TV One Goes Live on Encoda Systems' Paradigm

DENVER, March 30 /PRNewswire/ -- Encoda Systems, Inc., the leading global provider of end-to-end broadcast solutions, announced today that new cable network TV One has gone live with Paradigm, Encoda's integrated, real-time modular business system.

TV One is an entertainment and lifestyle cable network targeting adult African American viewers that was launched nationally on January 19, 2004. "TV One was seeking a solution that supported all aspects of our operation, including ad sales proposals, traffic and spot placement; promotional production and scheduling; program financial tracking and scheduling; and materials management," said TV One Senior Vice President of Operations Jay Schneider.

Paradigm's function-based modules addressed important requirements of TV One for flexibility and scalability. Paradigm's modules share a single database that optimizes data flow and information management.

"Encoda also offered a robust off-site hosting solution that provides 24/7 support, and a fully customizable solution that provides the flexibility to meet the needs of our viewers, advertisers and affiliates," continues Schneider.

Paradigm's integrated design maximizes efficiencies in broadcast operations. Seamless integration and immediate access to critical business information improve operational performance and streamline management decision-making processes.

"We are excited to welcome TV One into the Encoda Systems client family," said Robert A. Duncan, Senior Vice President of Sales and Marketing for Encoda Systems. "This is yet another example of how Encoda Systems fosters sustainable, long-term relationships by meeting client requirements through a customized, personalized solution designed around their business model."

About TV One

TV One (http://www.tv-one.tv/) offers a broad range of entertainment-oriented original programming, classic series, movies, fashion and music that focus on African American themes, issues culture and politics. TV One's investors include Radio One (NASDAQ:ROIANASDAQ:andNASDAQ:ROIAK) (http://www.radio-one.com/), the largest radio company that primarily targets African-American and urban listeners; Comcast Corporation (NASDAQ:CMCSANASDAQ:andNASDAQ:CMCSK) (http://www.comcast.com/), the leading cable television company in the country; Constellation Ventures; Syndicated Communications; Pacesetter Capital Group; and Opportunity Capital Partners.

About Encoda Systems

Encoda Systems, Inc. (http://www.encodasystems.com/) is the leading global supplier of end-to-end broadcast solutions, including Automation, Sales, Traffic, Programming and Financial Systems for the broadcast, cable, and satellite industries. Most of the leading television, radio, cable and satellite broadcasting companies in the world now use its systems.

Encoda's Media Management Solutions group processes more than $16 billion in advertising revenues annually. The Automation Products Group is the leading provider of single and multi-channel solutions in broadcast automation

focusing on increasing broadcasters' success and reducing operating costs in the ever-changing and complex world of digital broadcasting.

The company is also a major provider of software solutions for advertising agencies, media buying companies and national media sales rep organizations.

Given its unique involvement across all aspects of the media buy-sell process, Encoda has become the leading innovator in the deployment of electronic transactional solutions, such as electronic invoicing, electronic contracting, and agency-rep exchange systems.

Contact: Tom Hultquist For Encoda Systems 303-237-4000

Lynn McReynolds For TV One 410-268-0275

DATASOURCE: Encoda Systems, Inc.; TVOne

CONTACT: Tom Hultquist of Encoda Systems, +1-303-237-4000,

; or Lynn McReynolds, +1-410-268-0275,

, for TV One

Web site: http://www.tv-one.tv/

http://www.encodasystems.com/

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