-
Ericsson ConsumerLab TV & Media Report 2015
shows consumers embracing video on-demand services like never
before; every third viewing hour now spent watching on-demand TV
and video
-
Report reveals a 71 percent increase in watching
video on smartphones since 2012; nearly two thirds of teenagers'
total TV and video viewing time spent on a mobile device
-
Viewing user-generated content also on the rise;
almost one in 10 watch YouTube for more than three hours per
day
Ericsson (NASDAQ: ERIC) has today launched the
latest edition of the annual Ericsson ConsumerLab TV & Media
Report, representative of the views and habits of 680 million
consumers making it one of the largest studies of its kind.
A key finding is that Video-on-Demand
(VOD) services are succeeding in meeting consumer needs, thus
allowing consumers to change their viewing habits. Consumers now
spend six hours per week watching streamed on-demand TV series,
programs, and movies - this has more than doubled since 2011. With
recorded and downloaded content added to the equation, today 35
percent of all TV and video viewing is spent watching VOD.
Further findings highlight the considerable growth
in consumers watching video on a mobile device: 61 percent watch on
their smartphones today, an increase of 71 percent since 2012. When
taking tablets, laptops, and smartphones into consideration, nearly
two thirds of time spent by teenagers' watching TV and video is on
a mobile device.
At the same time, user-generated content (UGC)
platforms account for a growing share of consumers' TV and video
viewing. Close to 1 in 10 consumers watch YouTube for more than
three hours per day, and one in three now consider it very
important to be able to watch UGC on their TV at home. In addition,
the study finds that the increasing prominence of UGC-rich
platforms, like YouTube, has resulted in a popularity boost for
educational and instructional videos, with consumers watching an
average 73 minutes of these videos per week.
Anders Erlandsson, Senior Advisor, Ericsson
ConsumerLab, says: "The continued rise of streamed video on demand
and UGC services reflects the importance of three specific factors
to today's viewers: great content, flexibility, and a high-quality
overall experience. Innovative business models that support these
three areas are now crucial to creating TV and video offerings that
are both relevant and attractive."
Other significant findings from the Ericsson
ConsumerLab TV & Media Report 2015 include:
Bingeing is changing the
game: Watching multiple TV episodes in a row has rapidly become
a key part of the TV and video experience. This habit is prominent
among Subscription Video-on-Demand (S-VOD) users of services such
as Netflix, Amazon Prime, and HBO, of whom 87 percent binge-view at
least once a week.
The difficulty of finding
content: Half of consumers watching linear TV say they can't
find anything to watch on a daily basis. Consumers feel that
recommendation features are simply not smart or personal
enough.
Different bundles, different
attitudes: Twenty-two percent of consumers who have never had a
pay-TV subscription are already paying for over-the-top (OTT)
content services.
Linear TV remains key: The
popularity of linear TV remains high, mainly due to the access it
gives to premium viewing and live content, like sports, as well as
its social value. In this respect, linear TV often acts as a
'household campfire'.
About this report
Based on interviews with over 22,500 people,
findings in the Ericsson ConsumerLab TV & Media Report 2015 are
representative of 680 million consumers, making it the largest
study of its kind in the TV industry. With supporting data and
insight from on-device measurements and qualitative research, the
report details the latest consumer behaviors, attitudes and demands
in relation to TV and media, and the potential impact these trends
can have on current industry business models.
Interviews were undertaken with consumers aged
16-59 and 60-69, across 20 markets: Brazil, Canada, China,
Colombia, France, Germany, Greece, Ireland, Italy, Mexico,
Portugal, Russia, Spain, South Korea, Sweden, Taiwan, Turkey, UK,
Ukraine and the US. All respondents have a broadband internet
connection at home, and watch TV/video at least once a week. Almost
all use the internet on a daily basis.
NOTES TO EDITORS
Ericsson ConsumerLab TV & Media Report
2015
SlideShare: presentation of TV & Media Report
findings
Ericsson ConsumerLab reports can be found at
www.ericsson.com/consumerlab
Download high-resolution photos and
broadcast-quality video at www.ericsson.com/press
Ericsson is the driving force
behind the Networked Society - a world leader in communications
technology and services. We are in a uniquely strong position to
understand how the worlds of media and telecoms are converging. Our
heritage in TV and media spans more than 25 years of cutting-edge
innovation, enabling many of the milestone shifts. Our services,
software and infrastructure - especially in mobility, broadband and
the cloud - are enabling the telecom industry
and other sectors to do better business, increase efficiency,
improve the user experience and capture new opportunities.
With approximately 115,000
professionals and customers in 180 countries, we combine global scale with technology and services
leadership. We support networks that connect more than 2.5 billion
subscribers. Forty percent of the world's mobile traffic is carried
over Ericsson networks. And our investments in research and
development ensure that our solutions - and our customers - stay in
front.
Founded in 1876, Ericsson has its
headquarters in Stockholm, Sweden. Net sales in 2014 were SEK 228.0
billion (USD 33.1 billion). Ericsson is listed on NASDAQ OMX stock
exchange in Stockholm and the NASDAQ in New York.
www.ericsson.com
www.ericsson.com/news
www.twitter.com/ericssonpress
www.facebook.com/ericsson
www.youtube.com/ericsson
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations@ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: investor.relations@ericsson.com
Graph (pg 4)_Increase in watching
on-demand TV series & movies
Graph (pg 15)_Percentage using coping methods while adverts
play
Graph (pg 5)_Percentage of consumers watching YouTube
Press release - TV & Media Report 2015
Graph (pg 4)_Frequency of binge viewing
Image_child playing on a device
Image_front cover of report
Report - Ericsson ConsumerLab TV & Media 2015
Image_woman playing on device
Image_using different screens
Image_family watching TV
Graph (pg 9)_Total TV time by age group and device
Graph (pg 8)_Percentage watching each content type on
smartphone
This
announcement is distributed by NASDAQ OMX Corporate Solutions on
behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Ericsson via Globenewswire
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