NEW YORK and MUMBAI,
India, July 13, 2015
/PRNewswire/ -- Tata Consultancy Services (BSE: 532540, NSE: TCS),
a leading IT services, consulting and business solutions
organization, has been selected by Adobe (Nasdaq: ADBE), a global
leader in digital marketing and digital media solutions, as a
Premier Partner, the highest level of partnership among Adobe's
global ecosystem. This new partnership enables TCS clients to fully
leverage Adobe's Marketing Platform and its core solutions,
allowing them to design and execute customized strategies and
integrated marketing campaigns to suit specific target audiences
and customer profiles.
TCS' strengths in digital marketing solutions and services,
advanced technology knowledge, trusted domain expertise, and vast
implementation and integration experience, combined with Adobe's
leadership in its Digital Marketing Platform and core solutions,
provides customers with an industry-leading, best-in-class,
complete end-to-end integrated marketing solution.
As enterprises increasingly prioritize digital technologies into
their core marketing strategies, they can be assured that TCS and
Adobe's Digital Marketing Solutions and Services will harness
centralized and shared data to consistently deliver contextually
relevant, real-time personalized experiences to consumers. In turn,
these will drive loyalty, improve customer experience and increase
customer satisfaction. Ultimately, this allows enterprise clients
to manage complex digital marketing requirements, drive customer
acquisition, strengthen retention programs, increase marketing ROI,
build stronger customer relationships, and increase brand value and
market share.
"With a fast accelerating shift to digital channels by
enterprises, marketing is becoming one of the most active frontiers
of Digital Reimagination™. We are excited by the possibilities this
creates for our customers to strengthen bonds with their target
segments, increase the efficiency of their marketing operations and
dramatically improve the contribution of marketing to the top
line," said Mr. N. Chandrasekaran,
CEO and Managing Director of Tata Consultancy Services. "We are
delighted to be the premier partner with Adobe."
Shantanu Narayen, President and
CEO, Adobe said, "Customers will benefit greatly from the
global partnership of Adobe and TCS as they transform their
enterprise businesses, obtain a richer view of their customers
and create differentiated experiences for them. Marketing is
now moving beyond the traditional marketing department and touching
a wide variety of business stakeholders; this partnership will
empower customers to stay ahead in this rapidly changing digital
world."
In today's competitive market, it can be challenging for
companies to differentiate themselves from others. TCS and Adobe's
Digital Marketing Solutions and Services give peace of mind to
customers, and enable them as thought leaders to deliver higher
quality engagements, resulting in higher customer satisfaction.
About Tata Consultancy Services Ltd. (TCS)
Tata
Consultancy Services is an IT
services, consulting and business solutions organization
that delivers real results to global business, ensuring a level of
certainty no other firm can match. TCS offers a consulting-led,
integrated portfolio of IT, BPS,
infrastructure, engineering and assurance services.
This is delivered through its unique Global Network Delivery
Model™, recognized as the benchmark of excellence in software
development. A part of the Tata group, India's largest industrial conglomerate, TCS
has over 324,000 of the world's best-trained consultants in 46
countries. The company generated consolidated revenues of US
$15.5 billion for year ended
March 31, 2015 and is listed on the
National Stock Exchange and Bombay Stock Exchange in India. For more information, visit us
at www.tcs.com.
To stay up-to-date on TCS news in North America, follow @TCS_NA. For TCS global
news, follow @TCS_News.
Subscribe to an RSS Feed of TCS Press Releases.
About Adobe Systems Incorporated
Adobe is changing the
world through digital experiences. For more information, visit
www.adobe.com.
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SOURCE Tata Consultancy Services