SHENZHEN, China, July 28, 2015 /PRNewswire/ -- TCL Corporation,
along with TCL Multimedia and some of its other businesses,
attended the Eletrolar Show
2015 on July 20th. TCL Corporation
has put in place a definite plan to enter the color TV market in
Brazil; within the plan, the Eletrolar Show, the biggest consumer
electronics show in Latin America,
is a major component.
"We will not only establish a presence in Brazil, but have resolved to become one of the
leaders in the local market," explained TCL Multimedia overseas
executive Wang Cheng. The products
that TCL Multimedia has displayed at the show include a series of
high-end innovative products, including the latest curved surface
high color gamut TV H8800, the QLED TV H9700 with industry-leading
display technology as well as the 85" big screen 4K UHD H9500,
among other innovative products.
After years of observing and studying the Brazilian market, TCL
Corporation's TCL Multimedia began to implement its strategy to
push into the Brazilian market in 2015. The company is now
negotiating with local distributors across Brazil to
prepare for the product
roll-out at the end of this year. Plans are also in place to build
local factories as a first step in implementing a long-term
development strategy over the next five to ten years.
TCL Corporation announced in 2015 that it will step up efforts
to establish a presence in India
and Brazil as a part of the core
strategy of what it termed the "joint strength of three armies" to
muster the full power of the company's resources and "brand
priority", that is, the strength of the brand, to gain a firm
footing in emerging markets. The company has established
locally-based manufacturing capacity to support business expansion.
"Joint action of three armies" means that TCL Multimedia, TCL
Communication and TCL Household Appliances will join hands in
entering Brazil and India in a move to enhance cooperation across
industries; "Brand priority" means that the corporation will
prioritize its TCL brand business planning in the two countries
while its original ODM businesses in these two markets will
eventually be converted into OBM operations.
About TCL Corporation
TCL Corporation (000100.SZ) is a
global leading manufacturer of smart products and provider of
Internet application services, with three listed companies under
its wing: TCL Multimedia Technology (01070.HK), TCL Communication
Technology (02618.HK) and Tonly
Electronics (01249.HK). Currently, TCL owns 11 entities, with 7
focusing on the product businesses, 3 on the service businesses and
1 on the venture capital business.
TCL Corporation acquired Schneider's TV business (in 2002),
Thomson's TV business (in 2004), Alcatel's mobile phone business
(in 2004) and the license to use the Palm brand (in 2014).
For more information, please contact:
Marta Chen
+86-755-33313868
chenxuejun@tcl.com
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SOURCE TCL Corporation