NEW YORK, May 27, 2015 /PRNewswire/ -- TBWAChiatDay
has been named agency of record for Kenwood Vineyards, a
brand that was acquired by wine &
spirits leader Pernod Ricard USA in May 2014. The agency was
appointed to help lead a re-launch of the brand across all
five Kenwood Vineyards product lines.
Based in Sonoma, California, Kenwood is first
U.S. still winery in the Pernod Ricard USA portfolio, which today boasts over 40
premium wine and spirits labels from around the world. TBWAChiatDay
will be developing a brand strategy and launching a
fully-integrated campaign that will include print, OOH, digital and
social content, in-store and experiential elements. New work is
expected to be in market by November 2015.
Commenting on the appointment, Pernod
Ricard Winemakers US Brands Vice President of
Global Marketing, Eric Thomson,
said: "We are extremely excited to have TBWAChiatDay as our new
partner. We continue to be impressed with their strong
strategic and creative work, and are looking forward to them
bringing the same passion we saw during the pitch process to our
business in the future."
TBWAChiatDay New York CEO Rob
Schwartz added: "We're thrilled to work with Kenwood
Vineyards. They are a venerable Sonoma winemaker, and we are
looking forward to bringing their story of passion and craft to the
world."
About Kenwood Vineyards:
Established in 1970 in the
heart of Sonoma Valley, Kenwood Vineyards produces premium wines
that showcase Sonoma County's world class vineyards. For additional
information visit www.kenwoodvineyards.com
About TBWAChiatDay New York:
TBWAChiatDay New York is
part of the TBWA Worldwide network. TBWA Worldwide (www.tbwa.com)
is a top ten ranked global advertising network that holds
Disruption® at its core to develop business-changing ideas for the
brands it works with. TBWA has 11,100 employees across 323 offices
in 97 countries and also includes brands such as AUDITOIRE, BEING,
Digital Arts Network (DAN), eg+ worldwide, The Integer Group®,
TBWAMedia Arts Lab and TBWAWorldHealth. TBWA's global clients
include Accenture, adidas, Apple, Energizer, Gatorade, GSK, Henkel,
McDonald's, Michelin, Nissan, Pernod Ricard, Pfizer, Standard
Chartered Bank, Singapore Airlines, Sotheby's and Vichy. Follow
TBWA on Twitter and Instagram and like us on Facebook.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE:
OMC) (www.omnicomgroup.com) is a leading global marketing and
corporate communications company. Omnicom's branded networks and
numerous specialty firms provide advertising, strategic media
planning and buying, digital and interactive marketing, direct and
promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than 100
countries.
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SOURCE TBWA