PLANO, Texas, May 24, 2016 /PRNewswire/ -- Zany, charismatic,
shy, uninhibited - what exactly does your laugh say about you? The
SunChips' Waves of Laughter campaign is harnessing the power of
laughter to celebrate the uniqueness of women, and encourage them
to laugh out proud.
Just like laughter, SunChips' distinct shape is unique in every
wave. Knowing nothing sets you apart from the crowd like your
laugh, SunChips developed the Laughalizer, a first-of-its-kind
technology that analyzes your laughter to highlight each user's
unique personality and "laugh fingerprint."
"A person's laugh is as unique as they are and often serves as a
signature, vocal calling card within their circle of friends and
family," says Steve Wilson, laugh
expert, psychologist and founder of the World Laughter Tour.
"Laughter has a significant impact on health, happiness and
self-confidence and is among the most unfiltered expressions of a
person's personality. SunChips has found a wonderful way to not
only encourage more laughter in the world but also empower the next
generation of women – one laugh at a time."
Based on gelotology, the study of laughter, and developed in
partnership with experts in the field, the Laughalizer analyzes
chuckles, snorts and giggles against 12 distinct laugh profiles,
identifying users' primary personality traits based on their unique
style of laughing. With personality profiles ranging from
"charming" to "mischievous," consumers can share their resulting
profile and "laugh-print" across social media to encourage friends
and family to continue the waves of laughter. For each use of the
Laughalizer, located at www.LaughwithSunChips.com, SunChips will
make $1 donation to Step Up, a
nonprofit devoted to helping girls from underserved communities
become confident, college-bound and career-focused, with the goal
of generating 100,000 laughs to create waves of change.
"Waves of Laughter is about empowering our consumers to
celebrate their most authentic selves through something
irreplaceable and special – their laughter," said Tyler Chapman, SunChips vice president of
marketing. "The most confident people in the world possess the
ability to laugh freely and not take themselves too seriously.
Learning to laugh proudly and share your unique voice with the
world is a powerful tool when facing life's challenges and
adventures."
As part of Waves of Laughter, SunChips is committed to making a
$100,000 contribution to Step Up, the
nonprofit devoted to raising confidence in girls. For more
information about SunChips products, nutritional information and
locations to purchase, visit www.SunChips.com.
About SunChips
The SunChips brand is one of the many brands that makes up
Frito-Lay North America, the
$14 billion convenient foods business
unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at
the corporate Web site, http://www.fritolay.com/, the Snack Chat
blog, http://www.snacks.com/ and on Twitter at twitter.com/fritolay
. Learn more SunChips by visiting www.facebook.com/SunChips.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a
day in more than 200 countries and territories around the world.
PepsiCo generated more than $66
billion in net revenue in 2014, driven by a complementary
food and beverage portfolio that includes Frito-Lay, Gatorade,
Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio
includes a wide range of enjoyable foods and beverages, including
22 brands that generate more than $1
billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal
to deliver top-tier financial performance while creating
sustainable growth and shareholder value. In practice, Performance
with Purpose means providing a wide range of foods and beverages
from treats to healthy eats; finding innovative ways to minimize
our impact on the environment and reduce our operating costs;
providing a safe and inclusive workplace for our employees
globally; and respecting, supporting and investing in the local
communities where we operate. For more information, visit
www.pepsico.com.
Follow PepsiCo:
•Twitter (@PepsiCo)
•Facebook
•PepsiCo Press Releases
•PepsiCo Multimedia
•PepsiCo Videos
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SOURCE Frito-Lay