Sun Products Selects Accenture to Improve Trade Promotion Planning and Forecasting
January 28 2015 - 11:03AM
Business Wire
To optimize trade promotion spending and improve forecasting
accuracy, The Sun Products Corporation, a leading North American
provider of laundry and dish care products, has signed an agreement
with Accenture (NYSE:ACN) to deploy Accenture CAS Trade Promotion
Management.
Using a Software as a Service (SaaS) model, Accenture CAS
will deliver all aspects of trade promotion
management including account planning and forecasting,
promotion planning, funds management, payments and deductions.
“Effective trade promotion management and visibility into trade
promotion performance is crucial for our future growth and
increased profitability,” said Jody Macedonio, Vice President,
Finance, Planning & Treasurer, Sun Products. “Sun Products
users located throughout the United States and Canada will be
utilizing Accenture CAS to plan and execute trade promotions.”
“We chose Accenture CAS for its robust functionality, ease
of use and strong integration with our existing enterprise resource
systems,” said Michael Auslander, Chief Information Officer, Sun
Products. “By leveraging Accenture’s Accelerator application
delivery methodology, combined with Accenture’s skilled talent pool
and best practices, we expect Accenture CAS to be a strong enabler
for Sun Products’ growth.”
“Leading consumer packaged goods companies are beginning to
harvest both top-line and bottom-line gains from ongoing, rigorous
reviews of return on trade promotion investments,” said Henning
Fromme, managing director, Accenture CAS. “We are working closely
with Sun Products to help improve their trade promotion practices
and meet the challenges of an ever-changing retailer and consumer
landscape. Our solution will allow them to easily access the right
information in order to run better performing promotions and focus
on activities that will positively impact the bottom line.”
About Accenture
Accenture is a global management consulting, technology services
and outsourcing company, with approximately 319,000 people serving
clients in more than 120 countries. Combining unparalleled
experience, comprehensive capabilities across all industries and
business functions, and extensive research on the world’s most
successful companies, Accenture collaborates with clients to help
them become high-performance businesses and governments. The
company generated net revenues of US$30.0 billion for the fiscal
year ended Aug. 31, 2014. Its home page is www.accenture.com.
Accenture CAS with Accenture NewsPage is a leading sales
software suite for the consumer goods industry. They are also key
components within Accenture Route to Market Services for Consumer
Goods business service that help companies increase sales and
margins through an end-to-end offering of management consulting,
technology and business process outsourcing that improves
interactions with customers, channels and consumers through
innovative analytical, multi-channel and operational
capabilities.
Accenture Software combines deep technology acumen with industry
knowledge to develop differentiated software products. It offers
innovative software-based solutions to enable organizations to meet
their business goals and achieve high performance. Its home page is
www.accenture.com/software.
About The Sun Products Corporation
The Sun Products Corporation, headquartered in Wilton,
Connecticut, is a leading North American provider of laundry
detergent, fabric softeners and other household products. With
annual net sales of approximately $2 billion, the Company’s
portfolio of products are sold under well-known brands that include
all®, Snuggle®, Wisk®, Sun®, Surf®, and Sunlight®. In addition, Sun
Products is the manufacturing partner for many retailer brand
laundry and dish products in North America. For more information
visit: www.sunproductscorp.com.
AccentureAleks Vujanic, + 44 7500 974
814aleks.vujanic@accenture.comorJulie Bennink, + 312 693
7301julie.l.bennink@accenture.com
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