Super Bowl 50, World Series and Hamilton
Break StubHub Records
Peyton Manning and Kobe Bryant’s Last Games, a
Historic World Series, First UFC Fight in New York City and a
First-Ever Music Festival of Legacy Acts Mark Milestone Events
StubHub, the world’s largest ticket marketplace, today revealed
its second annual Year In Live Events (YILE) report, which found
that consumers, globally, are spending more than ever on live event
experiences in a year marked by firsts, lasts and historic
milestone events. The top-10 selling events of the year in the U.S.
on StubHub were sports events, led by Super Bowl 50, which outsold
last year’s Super Bowl by 7%, and the World Series, which was the
highest-selling World Series ever on StubHub. Adele led all the
music acts with the #1-selling tour spot and the runaway Broadway
hit, Hamilton: An American Musical, drove at least four times the
sales of any other theater production in company history.
International NFL games and fútbol matches led as the top five
international events with the highest sales from U.S. ticket
buyers.
“At StubHub, we are driven by one purpose: to connect people to
inspiring event experiences,” said Scott Cutler, president of
StubHub. “2016 has been a remarkable year, underscored by
once-in-a-lifetime events that have demonstrated our customers'
innate desire to make life's richest memories happen live at
sports, concerts and performing arts events. As these experiences
play an increasingly meaningful role in our lives, StubHub is
committed to leading in innovation, premium products and
partnerships to make access to a life rich in live experiences
easier than ever.”
- According to a survey of international
consumers, globally, consumers have increased spend on live events
by 8% in the last year.
- Additional StubHub consumer insights
and sales trends show that the event-going experience is becoming
increasingly connected by mobile, driven by social connections and
an influencer of travel plans.
- Around the world, StubHub reports that
mobile usage to purchase tickets is up, and users who switch from
desktop to buying in the StubHub app tend to buy more tickets and
spend more money.
- Regardless of region, buyers are
willing to travel more than two hours to a live event of their
choice, with buyers in Italy having the highest tendency to travel
for events, buyers in the UK spending the most money on
international events and Spanish buyers proving to be the most
socially oriented, with the highest tendency to buy in advance and
attend events in groups.
Across all live events, the past year has been highlighted by
milestone and historic events that are unrivaled in years past,
including Super Bowl 50, which was also the last game played by
Peyton Manning, Kobe Bryant’s final home game, championship
appearances for Cleveland in basketball and baseball, UFC taking
its first match to New York City, the Cubs’ historic showing and
win in the World Series, Desert Trip’s first year, a popular COPA
America, and the Broadway phenomenon of Hamilton: An American
Musical. A recent third-party survey, commissioned by StubHub,
shows that events like these are driving fans’ happiness, with 88%
of respondents saying live events make them happy and named their
first concert as their best memory over first kiss and first
job.
2016 Top 10 Events*
1. Super Bowl 50
6. World Series Game 2 2. World Series Game 4
7. Utah Jazz v Los Angeles Lakers (4/13) 3. World Series Game 3 8.
NBA Finals Game 7 4. World Series Game 5 9. MLB NL Championship
Series Game 6 5. World Series Game 1 10. 2016 College Football
Championship
*List represents top events in the U.S.
based on total value of ticket sales on StubHub for each event
(StubHub’s Top 10 Events in 2015: 1. Super
Bowl XLIX; 2. World Series Game 3; 3. World Series Game 4; 4. World
Series Game 5; 5. Mayweather v Pacquiao; 6. 2015 College Football
Championship; 7. World Series Game 2; 8. NHL Stanley Cup Final; 9.
New England Patriots v Dallas Cowboys (10/11); 10. 2015 Cotton Bowl
College Football Semifinal (Alabama v Michigan State)
Top music events in 2016 were dominated by music festivals with
the mainstay festivals – Coachella and Lollapalooza – maintaining
their top positions, and newcomer Desert Trip coming in with sales
that rivaled both. Artist tours were highlighted by Adele and
dominated by nostalgic legacy acts including Springsteen, Billy
Joel, Guns N Roses and Pearl Jam, as well as pop including Bieber,
Beyoncé, Drake and Coldplay. Luke Bryan was the only country act to
break the top-10 tour list; Luke Bryan and Billy Joel are the only
acts returning from the top 10 in 2015.
2016 Top 10 Music Tours*
1. Adele 6. Billy Joel 2. Justin Bieber 7. Coldplay
3. Bruce Springsteen 8. Guns N Roses 4. Beyoncé 9. Pearl Jam 5.
Drake 10. Luke Bryan
*List represents top music tours in the
U.S. based on total value of ticket sales in the U.S. on
StubHub
(StubHub’s Top 10 Tours in 2015: 1. Taylor
Swift ; 2. Garth Brooks ; 3. Billy Joel; 4. U2; 5. Ed Sheeran; 6.
Luke Bryan; 7. The Grateful Dead; 8. Kenny Chesney; 9. One
Direction; 10. Rolling Stones)
Top Selling International
Events*
1. Oakland Raiders vs. Houston Texans (Mexico City on 11/22) 2.
Barcelona vs. Atlético de Madrid (Barcelona on 4/5) 3. Arsenal vs.
Chelsea (London on 9/24) 4. Barcelona vs. Real Madrid (Barcelona on
4/2) 5. Chelsea vs. Liverpool (London on 9/16)
*List represents the international events
with the highest sales generated by U.S. buyers on Ticketbis
The theatre category grew the most in 2016 but the greatest
amount of ticket sales were generated in the concert segment of the
StubHub business:
2016 Top Genres*
2016 Top Growing Genres*
1. Concerts 1. Theater 2. MLB 2. Music Festivals 3. NFL 3. Motor
Sports 4. College Football 4. Soccer 5. Theater 5. Concerts
*List generated by total ticket sales
across event type in the U.S. on StubHub
*List represents most growth in total
ticket sales since 2015 across event type in the U.S. on
StubHub
2016 YEAR IN LIVE EVENTS HIGHLIGHTS:
- Kobe’s last game generated nearly 25%
of the total sales for the Lakers season and sold twice as many
tickets than the NBA Finals game this year.
- Sales for this year’s World Series were
160% higher the 2015 World Series and were 85% higher than the 2014
World Series (SF Giants v Kansas City Royals), which previously
held the lead as the highest sales for a World Series on
StubHub.
- Tickets to the final game of the World
Series were purchased by a buyer in every state within the U.S.
(including Alaska and Hawaii) and from 12 different countries.
- Adele’s highest-selling single-tour
date was Sept. 23 at Madison Square Garden in New York City.
- The top-selling, single-day music event
overall was for Bruce Springsteen and the E Street Band on March 28
at Madison Square Garden in New York City.
- Metallica’s Aug. 20 show at US Bank
Stadium in Minneapolis also outsold Adele’s highest-selling tour
date.
- Luke Bryan was the best deal of the
top-10 artists with the lowest average ticket price across his U.S.
dates while Adele generated the highest average ticket price,
earning her nearly three times the total sales of Luke Bryan but
with 16 fewer dates than Bryan.
- With the fewest number of dates, Pearl
Jam had nearly one-fourth the number of dates as Luke Bryan who
came in behind the rock group at #10, but the group was able to
command nearly twice the average ticket price as Bryan.
- Coachella remained the biggest music
festival and Desert Trip’s arrival generated a comparable level of
demand that’s unique for a newcomer festival.
Data provided throughout this release is compiled from StubHub
and Ticketbis sales data and consumer buying habits, StubHub
consumer insights studies surveys and buying trends from 2015
through 2016, and StubHub international strategic research on
consumer behavior.
About StubHub
At StubHub, our mission is simple: help fans find fun. We
connect fans with their favorite teams, shows and artists and
introduce them to the ones they'll love next. As the largest ticket
marketplace in the world, we enable fans to buy and sell tickets to
tens of thousands of events, whenever they want, through our
desktop and mobile experiences, including our StubHub app for
iPhone, iPad, Apple Watch and Android. Offering a superior fan
experience at its core, StubHub reinvented the ticket resale market
in 2000 and continues to lead it through innovation. Our industry
firsts include the introduction of the first ticketing application,
the first interactive seat mapping tool and the first live
entertainment rewards program, Fan Rewards™. Our business partners
include more than 60 teams in MLB, NBA, NHL, MLS and NCAA, AEG, AXS
and Spectra Ticketing & Fan Engagement. With the acquisition of
Ticketbis in August 2016, throughout the world, StubHub provides
the total end-to-end event going experience. StubHub is an eBay
company (NASDAQ:EBAY). For more information on StubHub, visit
StubHub.com or follow @StubHub on Twitter, Facebook and Instagram
or YouTube.com/StubHub.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20161214005378/en/
Extension PRMaggie Hund, 323-556-7004MHund@Extensionpr.com
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