BOSTON, July 29, 2015 /PRNewswire/ -- According to the
latest research from Strategy Analytics, global mobile phone
shipments grew a lackluster 2 percent annually to reach 435 million
units in the second quarter of 2015. Huawei was the star performer,
as it captured a record 7 percent marketshare and overtook
Microsoft to become the world's third largest mobile phone vendor
for the first time ever.
Woody Oh, Director at Strategy
Analytics, said, "Global mobile phone shipments grew a lackluster 2
percent annually from 428.0 million units in Q2 2014 to 434.6
million in Q2 2015. Smartphones accounted for 8 in 10 of total
mobile phone shipments during the quarter. The 2 percent growth
rate of the overall mobile phone market is the industry's weakest
performance for two years, due to slowing demand for handsets in
China, Europe and the US."
Neil Mawston, Executive Director at Strategy Analytics, added,
"Samsung dipped 7 percent annually and shipped 89.0 million mobile
phones worldwide, capturing 20 percent marketshare in Q2 2015.
Samsung has stabilized volumes in the high-end, but its lower-tier
mobile phones continue to face intense competition from rivals such
as Huawei in Asia. Apple grew 35
percent annually and shipped 47.5 million mobile phones for 11
percent worldwide marketshare in Q2 2015. Apple outperformed as
consumers in China and elsewhere
upgraded to bigger-screen iPhone 6 and 6 Plus models."
Ken Hyers, Director at Strategy
Analytics, added, "Huawei shipped 30.6 million mobile phones and
captured a record 7 percent marketshare worldwide in Q2 2015.
Huawei is rising fast in all regions of the world, particularly
China where its 4G models, such as
the Mate7, are proving wildly popular. Huawei has finally overtaken
Microsoft to become the world's third largest mobile phone vendor
for the first time ever."
Neil Mawston, Executive Director at Strategy Analytics, added,
"Microsoft shipped 27.8 million mobile phones and captured 6
percent marketshare worldwide in the second quarter of 2015.
Microsoft's 6 percent global mobile phone marketshare is sitting
near an all-time low. Microsoft continues to lose ground in feature
phones, while its Lumia smartphone portfolio is in a holding
pattern awaiting the launch of new Windows 10 models later this
year. Xiaomi shipped 19.8 million mobile phones and captured 5
percent marketshare worldwide in Q2 2015. Xiaomi remains a major
player in the China mobile phone
market, but its local and international growth is slowing and
Xiaomi is facing intense competition from Huawei, Meizu and others.
As a result, Xiaomi may struggle to hold on to its top-five global
mobile phone ranking in the coming quarters."
Exhibit 1: Global Mobile Phone Vendor Shipments and Market Share
in Q2 2015 [1]
Global Mobile Phone
Vendor Shipments (Millions of Units)
|
Q2 '14
|
Q2 '15
|
Samsung
|
95.3
|
89.0
|
Apple
|
35.2
|
47.5
|
Huawei
|
20.6
|
30.6
|
Microsoft
|
50.3
|
27.8
|
Xiaomi
|
15.1
|
19.8
|
Others
|
211.5
|
219.9
|
Total
|
428.0
|
434.6
|
|
|
|
Global Mobile Phone
Vendor Marketshare (%)
|
Q2 '14
|
Q2 '15
|
Samsung
|
22.3%
|
20.5%
|
Apple
|
8.2%
|
10.9%
|
Huawei
|
4.8%
|
7.0%
|
Microsoft
|
11.8%
|
6.4%
|
Xiaomi
|
3.5%
|
4.6%
|
Others
|
49.4%
|
50.6%
|
Total
|
100.0%
|
100.0%
|
|
|
|
Total Growth:
Year-over-Year (%)
|
7.0%
|
1.5%
|
|
|
|
Source: Strategy
Analytics
|
|
|
The full report, Huawei Becomes World's 3rd Largest Mobile
Phone Vendor in Q2 2015, is published by the Strategy Analytics
Wireless Device Strategies (WDS) service, details of which can be
found here: http://tinyurl.com/ck93xsu.
About Strategy Analytics:
Strategy Analytics is a global, independent research and
consulting firm. The company is headquartered in Boston, USA,
with offices in the UK, France,
Germany, Japan, South
Korea, Taiwan, India and China. Visit www.strategyanalytics.com for
more information.
Americas Contact:
Ken Hyers / +1 617 614 0757 /
KHyers@strategyanalytics.com
EMEA Contact:
Neil Mawston / +44 1908 423 628 /
NMawston@strategyanalytics.com
Asia Contact:
Woody Oh / +44 1908 423 665 /
WOh@strategyanalytics.com
[1] Numbers are rounded. The term "Mobile Phone" is
defined as smartphones plus feature phones combined.
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SOURCE Strategy Analytics