Storyful Launches Trendswire
November 06 2014 - 10:00AM
Business Wire
Service Alerts Clients To Emerging Online
Trends
People Magazine To Be Inaugural Partner
Storyful, the world’s first social media news agency, announced
today the launch of Trendswire, a service that alerts
clients to the most compelling and significant trends just as they
begin to gain traction online.
“Every online trend has a beginning,” said Aine Kerr, Managing
Editor of Storyful. “And Trendswire aims to bring new trends to the
attention of journalists and marketers as close to their starting
points in time as possible.”
Storyful’s inaugural partner for Trendswire is People Magazine.
Storyful’s clients include newsrooms, brands and advertising
agencies with an interest in identifying user-generated content and
social intelligence of value to them.
“First thing every morning, and as trends emerge and develop
throughout the day, Storyful Trendswire will arm People Magazine
and other clients with the up-to-the-second intel on what the
Internet is talking about, enabling them to be ‘early adopters’ of
the latest news, memes, debates and other viral content,” said Ms.
Kerr.
Trendswire will scour the Internet for the birth of trends in
such categories as hard news, entertainment and pop culture, the
world of technology and sports, and help clients turn trends into
marketable stories. The service will work to identify who started
the emerging trend, track down the backstory and obtain contact
details to allow for easy follow-up.
“Before a story goes truly viral, Trendswire plans to be on the
case, helping clients get a jump start on coverage. We’ll stick
with the latest trends as they continue on their upward trajectory,
surfacing and sharing the conversations that matter,” said Ms.
Kerr. “In addition, we will help build out the different angles to
every story so clients can tailor the trend to their needs, add
value to it, and stay ahead of the competition every step of the
way.”
Storyful, a division of News Corp, uses advanced proprietary
technology combined with expert journalism to monitor the web in
real-time, verify relevant content, separate fact from fiction and
ensure that speed and accuracy go hand-in-hand. Storyful clients
worldwide can take full advantage of this unique blend of
technology and journalism.
For more information on Trendswire, contact
sales@storyful.com
About Storyful
Storyful, a division of News Corp, is the first news agency of
the social media age. Founded in 2010 and based in Dublin,
Ireland, Storyful comprises a team of technologists and
journalists across Asia, Europe and the United States who discover,
verify, acquire and distribute timely and relevant video and
user-generated content to newsrooms, advertisers and brands. Via
proprietary technology and journalistic
expertise, Storyful provides social media dashboards,
real-time discovery tools, feeds and analytics to customers across
multiple platforms. Storyful was acquired by News Corp in
December 2013.
News CorpJim Kennedy,
212-416-4064jkennedy@newscorp.com@jimkennedy250
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