StayinFront to Provide Enzon Pharmaceuticals with Integrated CRM and Data Quality Solutions

Date : 09/12/2005 @ 10:01AM
Source : PR Newswire
Stock : Enzon Pharmaceuticals (MM) (ENZN)
Quote : 4.52  -0.14 (-3.00%) @ 8:00PM
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StayinFront to Provide Enzon Pharmaceuticals with Integrated CRM and Data Quality Solutions

- StayinFront's Turnkey Services to Drive Sales Force Effectiveness

FAIRFIELD, N.J., Sept. 12 /PRNewswire/ -- StayinFront, Inc., a global provider of enterprise wide customer relationship management (CRM) applications, decision support tools, data services and eBusiness systems, today announced that Enzon Pharmaceuticals, Inc., a biopharmaceutical company (NASDAQ:ENZN), has selected StayinFront to provide hosted-pharmaceutical StayinFront CRM software and StayinFront Data Quality Services to its field sales force and sales management. Enzon Pharmaceuticals is dedicated to the discovery, development and commercialization of therapeutics to treat life- threatening diseases, and specializes in oncology and hematology, transplantation and infectious disease.

Enzon will utilize StayinFront Pharma 9.2, the industry leading CRM platform for the pharmaceutical market, and StayinFront's comprehensive array of turnkey data quality services to drive sales force effectiveness and provide sales representatives with improved, standardized databases. StayinFront Pharma 9.2 will interface with multiple internal and external data streams to provide representatives with a complete view of their customers updated on a daily basis. StayinFront Data Quality Services features advanced customer master management and profiling tools that help ensure data accuracy, completeness, compliance and standardization, giving StayinFront customers the ability to fully leverage their sales and marketing investments.

"Enzon is leveraging our broad product and service offerings by selecting StayinFront Pharma, StayinFront Analytics and StayinFront Data Quality Services," said Thomas R. Buckley, Chief Executive Officer for StayinFront, Inc. "This is a good example of how we can provide turnkey solutions to meet the needs of our clients. We look forward to partnering with Enzon and to delivering our state-of-the-art CRM product and services to help Enzon achieve their sales goals."

About StayinFront CRM

StayinFront CRM is designed to provide a single platform that can manage and integrate all points of customer interaction including sales, marketing, customer support applications and the Web. StayinFront CRM is a highly configurable, cost-effective, enterprise-wide solution. The unique Object- Oriented data models utilized in StayinFront CRM allow an exact fit system to be configured for use with an existing business structure without costly and time-consuming programming code. The system can be seamlessly delivered through multiple applications simultaneously; across a network, via the Web or through a remote, disconnected field force, giving maximum flexibility to the corporation as technology and business needs change.

About Enzon Pharmaceuticals, Inc.

Enzon Pharmaceuticals is a biopharmaceutical company dedicated to the development, and commercialization of therapeutics to treat life-threatening diseases. The Company has developed or acquired a number of marketed products, including PEG-INTRON(R), marketed by Schering-Plough, and ABELCET(R), ONCASPAR(R), ADAGEN(R), and DEPOCYT(R), marketed in North America by Enzon's specialized sales force. Enzon's science-driven strategy includes an extensive drug development program that leverages the Company's macromolecular engineering technology platforms, including PEG modification and single-chain antibody (SCA(R)) technologies. Internal research and development efforts are complemented by strategic transactions that provide access to additional marketed products and promising clinical compounds. Further information about Enzon can be found on the Company's web site at http://www.enzon.com/.

About StayinFront, Inc.

StayinFront, Inc. is a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools, data services and eBusiness systems. StayinFront offers rapidly configured and implemented solutions to manage and integrate all points of customer interaction including sales, marketing, customer support applications and the Web. StayinFront has been chosen globally as a strategic CRM partner for more than seventy pharmaceutical companies and StayinFront solutions have been implemented in over twenty countries in twelve languages.

The Company's core, underlying belief is that change is constant and that no two companies do things exactly the same way. This we define as your competitive advantage. StayinFront has developed flexible software platforms and tools to quickly respond to change and help drive business processes, better manage the administrative functions of the system and lower ongoing costs of ownership. Each implementation is delivered using the StayinFront Quality System, ensuring that all GMP (Good Manufacturing Practice) and GAMP 4 (Good Automated Manufacturing Practice Guide for Validation of Automated Systems, ISPE, 2001) standards covering the entire CRM development lifecycle are met. StayinFront also offers a range of Data Quality Services to improve, standardize, augment and further leverage the informational assets contained in proprietary databases.

Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, the United Kingdom, Belgium, Australia, Singapore and New Zealand. The Company can be contacted via the Web at http://www.stayinfront.com/.

Note to editors: Visual Elk and Panorama are registered trademarks of StayinFront, Inc. SIMS, Companion, Pocket Elk, Web Works, Active Elk and StayinFront are trademarks of StayinFront, Inc. All other trademarks are owned by their respective companies.

DATASOURCE: StayinFront, Inc.

CONTACT: StayinFront Contact: Sam Barclay, +1-973-461-4800,

, or Agency Contact: Jeanne Achille of The Devon

Group, +1-732-542-2000, ext. 11, , for StayinFront, Inc.

Web site: http://www.enzon.com/

Web site: http://www.stayinfront.com/

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