Jointly developed with Teavana’s leading
teaologist, Oprah Winfrey’s chai tea blend will be available in
participating Starbucks and Teavana retail stores in support of
youth education
Howard Schultz, chairman, president and ceo of Starbucks
(NASDAQ: SBUX), and Oprah Winfrey, global media leader and
philanthropist, today announced a first-of-its-kind collaboration
to co-create Teavana® Oprah Chai Tea. Beginning April 29, Teavana
Oprah Chai will be sold in Starbucks and Teavana stores across the
U.S. and Canada, with Starbucks making a donation for each product
sold to the Oprah Winfrey Leadership Academy Foundation to benefit
educational opportunities for youth.
Howard Schultz, chairman, president and
ceo of Starbucks, announces a first-of-its-kind collaboration with
Oprah Winfrey to co-create Teavana Oprah Chai Tea, which will be
available in Starbucks and Teavana stores just in time for Mother's
Day. (Photo: Business Wire)
Oprah Winfrey personally developed the tea with Teavana’s
leading teaologist Naoko Tsunoda. The distinctive blend of tea,
which features a bold infusion of cinnamon, ginger, cardamom and
cloves, blended with loose-leaf black tea and rooibos, will be made
available to customers in time for Mother’s Day in the U.S. and
Canada in handcrafted latte and loose-leaf tea formats.
“I looove tea,” said Oprah Winfrey. “My daily tea ritual is a
vital part of my morning. Savory and spicy chai, with its deep
flavor, has long been a favorite of mine. When Howard Schultz
offered to have me come into the Starbucks tasting room and create
my very own tea blend, I thought that sounded like such a unique
opportunity and fun to the tenth power. To share one of my favorite
things with the rest of the world and support youth education at
the same time is truly the perfect blend."
“With the introduction of Teavana Oprah Chai, we are going to
elevate the tea experience in the same way we did for coffee," said
Schultz. "Partnering with Oprah Winfrey in the creation of this
distinctive and remarkable tea is a strong next step forward in
accomplishing this objective, while also giving back in a
meaningful way through the Oprah Winfrey Leadership Academy
Foundation. I am personally humbled to work with such an
inspirational leader and visionary who shares so many of our core
values and beliefs. I truly believe that, together, we will set the
bar for a world-class tea experience at Starbucks and Teavana.”
Contributions from sales of Teavana Oprah Chai products will go
to the Oprah Winfrey Leadership Academy Foundation, which provides
funding for the Oprah Winfrey Leadership Academy for Girls – South
Africa and is dedicated to helping its graduates attend colleges
and universities. The foundation will support additional youth
education through Girls Inc., National CARES Mentoring Movement,
Pathways to College and the U.S. Dream Academy. For more
information on these organizations, please visit
www.oprah.com/SteepYourSoul.
Starbucks Tea Heritage and Future with Teavana
Tea has been a part of Starbucks heritage since 1971, when the
company was founded as Starbucks Coffee, Tea and Spices. In 2012,
Starbucks acquired Teavana and has taken steps to integrate
Teavana® teas into its Starbucks stores. Customers will soon
experience a variety of Teavana products at Starbucks, including
handcrafted drinks, loose-leaf teas and tea merchandise. In
addition, the company recently launched a new store concept called
Teavana Fine Tea + Tea Bars in Seattle and New York. The new tea
bars feature a carefully curated assortment of handcrafted tea
beverages, premium loose-leaf teas, tea-inspired food offerings and
beautifully made tea merchandise, making the ritual of tea more
elevated and accessible for customers. Starbucks today announced
plans to open additional Teavana Fine Tea + Tea Bars in Chicago,
Los Angeles and additional stores in New York City later this year.
The Tea Bars will also feature Teavana Oprah Chai.
SteepYourSoul.Com
Also unveiled today is www.SteepYourSoul.com, a new online
destination built around the concept of community featuring
original videos and articles that inspire moments of reflection and
an insider's look behind-the-scenes at how this partnership
came together and how Oprah "steeps her soul." In
addition, starting this Sunday, March 23, as an extension of
OWN: Oprah Winfrey Network’s Emmy award-winning series “Super
Soul Sunday,” Oprah will engage with spiritual thought
leaders, best-selling authors and filmmakers about how they
personally steep their soul. Interviews will feature Shirley
MacLaine, Arianna Huffington, Gary Zukav, Louie Schwartzberg and
Sue Monk Kidd, among many others. The site also features
information on the new Teavana Oprah Chai and the youth education
organizations that will be supported through this partnership.
Availability
Pricing and additional product information will be announced in
the coming weeks. To learn more about Teavana Oprah Chai, please
visit www.Teavana.com or www.SteepYourSoul.com.
About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting the highest-quality arabica coffee.
Today, with stores around the globe, the company is the premier
roaster and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we
bring the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in
our stores or online at www.starbucks.com.
About Teavana
Founded in 1997, the company offers new tea enthusiasts and tea
connoisseurs alike its "Heaven of Tea" retail experience where
passionate and knowledgeable "Teaologists" engage and educate them
about the ritual and enjoyment of tea. The company's mission is to
establish Teavana as the most recognized and respected brand in the
tea industry by expanding the culture of tea across the world. For
more information, visit www.teavana.com.
About Oprah Winfrey Leadership Academy Foundation
The Oprah Winfrey Leadership Academy Foundation provides funding
for the Oprah Winfrey Leadership Academy for Girls – South Africa
and is dedicated to helping its graduates attend colleges and
universities. In December 2000, during a visit with Nelson Mandela,
Oprah Winfrey pledged to build a school for girls in South Africa.
In January 2007, the doors opened to the Oprah Winfrey Leadership
Academy for Girls – South Africa. Through the Foundation, Oprah has
contributed to the empowerment of scores of girls and their
families.
About Girls Inc.
Girls Inc. inspires all girls to be strong, smart, and bold
through life-changing programs and experiences that help
girls navigate gender, economic, and social
barriers. Research-based curricula, delivered by trained,
mentoring professionals in a positive all-girl environment equip
girls to achieve academically; lead healthy and physically active
lives; manage money; navigate media messages; and discover an
interest in science, technology, engineering, and math. The
network of local Girls Inc. nonprofit organizations serves 136,000
girls ages 6 - 18 annually across the United States and Canada.
About National CARES Mentoring Movement
The National CARES Mentoring Movement, a community-engagement
movement, was created in 2005 in the wake of Hurricane Katrina with
the goal of ensuring that our nation’s impoverished children are
encircled by caring adults and offered a sure pathway out of
poverty. Willing and present to help bring struggling children to
promise is a growing army of CARES mentors, recruited, trained and
deployed to schools and youth-serving organizations in desperate
need of tutors, role models and inspiration. Research shows that
mentoring is a low-cost, high-results solution to a deepening
crisis, and when done well can redirect even the most challenged
youngsters’ lives. Working through 58 local CARES
Mentor-Recruitment Affiliates across the nation, National CARES,
has recruited more than 125,000 mentors. Presently, three million
children are receiving mentoring services in the United States, and
there are 15 million children in critical need of greater adult
guidance and love. Deepening its commitment to secure and advance
vulnerable youngsters, National CARES is building group-mentoring,
consciousness-changing, replicable programs designed to override
the crises that children in unstable communities face each day and
that are derailing their lives. The National CARES Mentoring
Movement’s innovative Rising Initiatives focus on the social,
emotional and academic development of children and the wellness of
the adults who mentor, parent and guide them. Linking arms and aims
with committed partners, and employing evidence-based programs and
strategies, National CARES assures that all of our nation’s
children will soar and realize the full measure of their promise
and dreams.
About Pathways to College
Pathways to College provides motivated teens with the
information, guidance and support they need to become the best high
school students, college applicants, and college graduates they can
be. Pathways has developed a successful strategy that links
college access with school improvement. At each participating high
school, up to 100 high-potential students with a broad range of
academic accomplishments are identified and paired with committed
teachers who work with students after school hours as a structured
teaching/learning team. Pathways students are also coached to be
intentional, productive school leaders who model success for their
peers and demonstrate that a college degree is an achievable goal,
thereby positively and demonstrably impacting their school’s
climate. Since establishment as an independent non-profit in 2003,
nearly 2,500 students have been enrolled and 100% of graduates have
been accepted by at least one college.
About U.S. Dream Academy
Established in 1998, U.S. Dream Academy is a national
afterschool and mentoring program that helps our nation's children
reach for their dreams. We empower those children most at risk of
incarceration to maximize their potential by providing them with
academic, social and values enrichment through supportive mentoring
and the use of technology. The vision is to create an army of young
men and women with positive dreams for their lives, equipped with
the tools to make those dreams a reality. U.S. Dream Academy’s
newest initiative is focused on accelerating the reading levels of
3rd grade students using innovative and research based reading
strategies combined with positive youth development principles. We
seek to increase the protective factors and academic performance of
our students to ensure successful graduation from high school.
Academic achievement decreases the risk of future incarceration
significantly.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140319006358/en/
Starbucks/TeavanaLinda Mills,
206-318-7100press@starbucks.comorOWN: Oprah Winfrey NetworkNicole
Nichols, 323-602-5511
Starbucks (NASDAQ:SBUX)
Historical Stock Chart
From Mar 2024 to Apr 2024
Starbucks (NASDAQ:SBUX)
Historical Stock Chart
From Apr 2023 to Apr 2024