By Tess Stynes 

Starbucks Corp. reported its revenue rose 10% in the final quarter of the coffee company's business year, thanks to a steady increase in new stores and its continuing efforts to woo a growing niche of coffee aficionados.

But Wall Street's expectations for top-line growth have accelerated more quickly, and Starbucks shares declined more than 5% after hours.

The company also gave a weaker-than-expected outlook for its current quarter, which includes the key holiday season, and its recently started new year.

Starbucks has been diversifying in recent years from its traditional coffee business by adding more packaged products and food and has expanded rapidly. The company opened 503 net new stores globally, ending the Septmeber quarter with 21,366 stores across 65 countries.

The company recently unveiled efforts to attract consumers seeking more upscale brews. It introduced a new line of single-origin coffees for those customer who are interested in where their coffee is grown. Starbucks also plans to open 100 specialty Starbucks stores selling only its small-batch "reserve" coffees.

Starbucks raised prices earlier this year on some packaged coffee and in-store beverages in response to a jump in coffee costs, but that hasn't appeared to hurt sales.

The Seattle-based coffeehouse chain said sales at company-owned stores open at least 13 months rose 5% in the September quarter. By region, sales rose 5% in the Americas, China and the Asia, and Europe, Middle East and Africa regions as well.

Overall, Starbucks reported a profit for the period ended Sept. 28 of $587.9 million, or 77 cents a share, compared with a loss of $1.23 billion, or $1.64 a share, a year earlier when the company notched a $2.8 billion litigation charge tied to its dispute with Kraft Foods.

Excluding items, earnings came in at 74 cents a share in the latest period, in line with the company's expectation of 73 cents to 75 cents a share.

Revenue increased to $4.18 billion, missing the estimate of $4.23 billion from analysts polled by Thomson Reuters.

Late last year an arbitrator handed Starbucks a bitter defeat in its three-year fight with Kraft, saying the coffee giant must pay nearly $2.8 billion for ending a failed partnership. The dispute centered on an agreement Starbucks entered with Kraft in 1998 to distribute and market Starbucks brand coffee in U.S. grocery stores--and, later, in overseas markets.

For the quarter ending in December, Starbucks forecast per-share earnings of 79 cents to 81 cents a share, below the 83 cents expected on Wall Street.

Meanwhile, for the year, Starbucks raised its revenue guidance, partly tied to its plan to take full ownership of its Japanese operations , guiding for 16% to 18% growth, versus its previous call for at least a 10% increase.

As for the bottom line, Starbucks narrowed its outlook, projected earnings of $3.08 to $3.13 a share, an increase of 16% to 18%. The company had previously guided for 15% to 20% growth. Analysts, though, projected $3.16 a share.

Write to Tess Stynes at tess.stynes@wsj.com

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