Reimagined Holiday Experience Includes
Unprecedented Level of Choice as Well as the Cherished Traditions
of the Holidays
Starbucks Coffee Company (NASDAQ: SBUX) today ushered in the
return of the Holiday season in Starbucks® stores nationwide.
Starbucks is introducing a Holiday season unlike any other in its
history. Focusing on personalization, giftability and beloved
traditions, Starbucks is a place for customers to find a perfect
gift, enjoy a respite from the busy shopping season and connect
with people they care about.
The Starbucks® Dot Collection features
drinkware with 100 unique designs created by the Starbucks Creative
Studio. (Photo: Business Wire)
“In response to changing consumer behaviors, as well as insight
on, and feedback into our customers, Starbucks is taking a
radically different approach to holiday this year,” said Sharon
Rothstein, chief marketing officer at Starbucks. “We’ve completely
reimagined the holiday experience in our stores, while staying true
to some of our time-honored traditions. So many of our customers
count on Starbucks for their holiday experiences, and we are
pleased to play a small role in making the holidays so special.
And, more so than ever, Starbucks is the ultimate gifting
destination where you can find something for everyone on your list,
including yourself.”
Personal Gifting Made Easy As Only Starbucks Can
Making it easier than ever to conveniently find affordable and
personal gifts, Starbucks is debuting the Starbucks® Dot Collection
2014 and the Starbucks Card Collection just in time to kick off the
Holiday season.
The Starbucks® Dot Collection features drinkware with 100 unique
designs created by the Starbucks Creative Studio. The Dot
Collection features a unique take on the iconic Starbucks green
“dot” logo and the designs – some sleek and modern, others bright
and whimsical – are featured on signature cup silhouettes. Every
item in the Starbucks® Dot Collection 2014 is packaged in a festive
red box and under $20, making it highly giftable and the wide
variety of designs allow customers to pick the perfect item,
personalized for their ideal recipient.
Starbucks introduced Starbucks Cards in 2001 as a way for
customers to engage with each other through the gift of coffee. The
popularity and success of the Starbucks Card continues to
distinguish Starbucks with customers and further differentiates the
company from competitors. Since the Starbucks Card launched in
2001, more than $18 billion has been loaded onto Starbucks Cards.
Through the years, the status of Starbucks Cards has grown from a
popular stored-value card to a significant method of payment in
participating Starbucks® stores. Last year, one in eight U.S.
adults received a Starbucks Card during the holidays. Today,
the Starbucks Card is available for customers in 29 countries and
has been offered in hundreds of designs.
This year, Starbucks is introducing a new Starbucks Card
Collection, offering more than 100 different gift card
designs, from classic holiday themes to monograms and more,
from Starbucks in-house creative studio. As with the Dot
Collection, this Card Collection offers an unprecedented level of
choice for customers, and will be displayed through a card wall in
stores to encourage exploration of all the designs available.
For ultimate Starbucks fans looking for a premium gift,
Starbucks is offering a Limited Edition Sterling Silver Starbucks
Card. This Card is a beautifully-crafted, fully-functional gift
card, made with premium 925 Sterling Silver and engraved with the
Starbucks logo. Already sold out online, the Card comes preloaded
with $50, retails for $200 and is only available in limited
quantities at select Starbucks® stores nationwide, while supplies
last.
The National Retail Federation is expecting that online holiday
sales will grow between 8-11 percent this year. In light of that,
Starbucks is also building out a meaningful online experience to
complement its in-store experience. Customers will be able to
browse the full Starbucks® Dot Collection and select their perfect
gift, all from the comfort of online shopping – 24 hours a day. In
addition, Starbucks is introducing select online exclusive offers
for customers including artwork inspired by the Starbucks Dot
Collection, as well as premium coffee subscriptions.
Celebrating Traditions and Making New Ones
The much-anticipated return of iconic red Starbucks® cups makes
Starbucks the perfect place to celebrate, meet and make memories
this season. To celebrate existing traditions and develop new ones,
Starbucks is introducing a new limited time holiday beverage for
the first time in five years. The Chestnut Praline Latte is
inspired by the time-honored holiday tradition of warm roasted
chestnuts, featuring Starbucks® signature espresso combined with
freshly steamed milk and flavors of caramelized chestnuts and
spices, finished with whipped cream and spiced praline crumbs. The
Chestnut Praline Latte joins Starbucks beloved holiday trio this
year, alongside the Caramel Brulée Latte and Peppermint Mocha.
Additionally, due to customer response and demand, Starbucks is
also bringing the cherished Eggnog Latte and the Gingerbread Latte
to customers across the U.S. and Canada just in time for the
holidays.
To celebrate the spirit of the season, Starbucks invites
customers to bring a friend to participating stores in the U.S. on
Nov. 12-16 from 2-5 p.m. to receive a free holiday beverage when
purchasing a holiday beverage of equal or greater value.
Starbucks® Christmas Blend, a limited-edition customer and
partner (employee) favorite turns 30 this year. Crafting Christmas
Blend each season is a long-cherished tradition at Starbucks,
starting with bright Latin American coffees, and blending in
Indonesian coffee beans from Sumatra, aged three to five years, for
that signature spice, allowing it to develop, spicy, cedary and
syrupy notes.
Starbucks continues to expand coffee offerings into different
formats and points of sale, now offering Starbucks Christmas Blend
in stores, online, and in the grocery aisle. It is available in
whole bean, ground, K-Cup®, Starbucks VIA® Instant and Verismo®
pods. Starbucks® Christmas Blend, Starbucks® Christmas Espresso
Blend, Starbucks® Decaf Christmas Blend and Starbucks® Holiday
Blend will be available in Starbucks® retail locations in 8 oz.
packaging, making it the perfect hostess gift.
Customers can enjoy their favorite Starbucks® holiday treats
such as the Peppermint Brownie Cake Pop, Frosted Snowman Cookie and
Cranberry Bliss® Bar – a perfect sweet treat to enjoy with a
festive beverage. New this season is a Holiday Turkey and Stuffing
Panini made with roasted turkey, cranberry and herb stuffing and
rich turkey gravy served on warm, toasted focaccia bread.
For more information about Holiday at Starbucks, or for
downloadable assets, please visit news.starbucks.com/holiday.
About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting high-quality arabica coffee. Today,
with stores around the globe, the company is the premier roaster
and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we
bring the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in
our stores or online at www.starbucks.com.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20141112005304/en/
Starbucks Coffee CompanyMaggie Jantzen,
206-318-7100press@starbucks.com
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