Starbucks Debuts Exclusive Subscription Delivery of Freshly Roasted Reserve® Coffees from Seattle Roastery and Tasting Room
February 17 2015 - 12:00PM
Business Wire
Select Small-Batch Reserve® Coffees Available
Only Through Monthly Subscription or from Seattle Reserve® Roastery
and Tasting Room; Shipped Within 48 Hours of Roasting
Starbucks Coffee Company (Nasdaq: SBUX) today announced the
launch of its fresh delivery subscription, giving online customers
access to its line of super-premium, small-lot coffees roasted at
its new, Seattle Reserve® Roastery and Tasting Room. Available in
monthly increments, Starbucks Reserve® Roastery Subscriptions will
allow customers access to unique, small-lot coffees only available
at the Roastery or through the subscription. Designed to provide
the highest quality coffee immediately after roasting, these fresh
delivery subscriptions ensure customers receive their coffee within
three to five days of being roasted, depending on location in the
U.S.
Starbucks Reserve(R) Brazil Nova Resende
available starting today for a limited-time at Starbucks stores
offering Reserve(R) coffee nationwide (Photo: Business Wire)
“Starbucks Reserve Roastery subscriptions are – aside from
visiting the Roastery and having our partners scoop the coffee
right in front of you – the freshest, fastest and most innovative
whole bean coffee experience in the marketplace,” said Howard
Schultz, chairman, president and chief executive officer of
Starbucks. “The Reserve Roastery and Tasting Room has redefined
what customers expect from a brick-and-mortar retail experience.
Combining the magic of this unique retail theater with our digital
infrastructure brings two of our best assets together and ensures
that customers can experience the world’s rarest coffees in the
privacy of their own homes or anywhere else they might want the
most premium coffee we offer.”
The Starbucks Reserve® Roastery and Tasting Room opened in
December, 2014 and is dedicated to roasting, coffee education and
increasing availability of the company’s small-lot Reserve®
coffees. More than two years in development, this unprecedented
experience allows customers to engage with Starbucks passion for
coffee through moments of education and discovery devoted to
beverage innovation and excellence.
In addition to being able to sign up for Starbucks Reserve®
Roastery Subscriptions, customers can now enjoy Starbucks
Reserve® Brazil Nova Resende, Starbucks
Reserve® Sulawesi Pango Pango and Starbucks
Reserve® Indonesia West Java Preanger starting
today for a limited-time at Starbucks stores offering Reserve®
coffee nationwide. Customers will also be able to try Reserve®
coffee by upgrading their brewed coffee to Reserve from Feb. 21-22,
upgrading their handcrafted espresso to a single origin Reserve®
coffee from Feb. 23-27 in select markets or by getting a free tall
Starbucks Reserve® Clover-brewed coffee with their purchase of one
whole bean bag of Starbucks Reserve® coffee from Feb. 17-March
30.
To join the Starbucks Reserve® Roastery Subscription program,
customers can visit: Starbucks.com/Roastery-Subscription
For more information about Seattle Reserve® Roastery and Tasting
Room: Starbucks.com/Roastery
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting high-quality arabica coffee. Today,
with stores around the globe, the company is the premier roaster
and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we
bring the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in
our stores or online at www.starbucks.com. You can learn more about
the Starbucks Reserve® Roastery and Tasting Room here:
www.Starbucks.com/roastery
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150217006127/en/
Starbucks Coffee Company206-318-7100press@starbucks.com
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