Starbucks Creates First-of-its-Kind Digital News Experience with The New York Times
July 21 2015 - 5:00PM
Business Wire
Agreement expands existing in-store
relationship to 10M My Starbucks Rewards® loyalty members via The
New York Times digital “daily briefing” and additional content
My Starbucks Rewards® members will be able to
“Earn Stars Everywhere,” including through paid digital and print
subscriptions to The New York Times
Starbucks Coffee Company (NASDAQ:SBUX) today announced an
elevated digital news experience for the Starbucks® mobile app, the
result of an expanded relationship with The New York Times Company
(NYSE:NYT) which publishes one of the most widely-read and
authoritative news publications in the world. As part of the
agreement, The New York Times top news of the day as well as a
selection of other articles addressing key social, political and
economic issues will be available for free via the Starbucks®
mobile app for the 10 million My Starbucks Rewards® loyalty
members. These customers will also have the opportunity to earn
“Stars” through paid digital and print subscriptions to The New
York Times.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20150721006626/en/
Starbucks Creates First-of-its-Kind
Digital News Experience with The New York Times (Photo: Business
Wire)
“We see a future in which the Starbucks retail experience
seamlessly extends to the mobile devices our millions of customers
carry with them every day,” said Howard Schultz, chairman and ceo
of Starbucks. “Our relationship with The New York Times is the
perfect example of bringing this vision to life. We have proudly
sold millions of copies of the paper in Starbucks stores for more
than a decade, and are excited to bring this experience to the next
level by enabling Starbucks loyal customers to take the best of The
New York Times with them wherever they go, whenever they want
it.”
Beginning in the first half of 2016, as part of this Starbucks
digital news experience, the daily and weekend briefings from The
New York Times will be delivered to My Starbucks Rewards® loyalty
members through the Starbucks® mobile app as well as other relevant
articles from The Times recommended by Starbucks. Additional
articles recommended by Starbucks will come from other media
sources over time.
Mark Thompson, president and CEO of The New York Times Company,
said, “We have enjoyed a long and fruitful association with
Starbucks and we’re delighted that this agreement will further
extend our digital relationship. This is another in a series of
arrangements we have made recently in order to ensure that The
Times continue to expand the reach of our journalism to new and
interesting pools of readers. We’re particularly happy that
Starbucks has also put in place an appealing incentive to turn
these readers into subscribers.”
Free digital access to 15 articles per day on NYTimes.com is
currently available in many U.S.-based Starbucks stores through the
Starbucks Digital Network. The New York Times newspaper is also
widely distributed in Starbucks stores across the country.
“This expanded relationship with The New York Times allows us to
directly engage our most loyal customers with the latest and most
relevant news of the day,” added Kevin Johnson, president and coo
of Starbucks. “Through these types of relationships, we are well on
our journey to provide our most loyal customers with the
opportunity to earn Stars everywhere and redeem them for food and
beverages in Starbucks stores.”
My Starbucks Rewards® loyalty members will be able to “Earn
Stars Everywhere,” through both Starbucks and non-Starbucks
purchases. Starbucks recently announced a multi-year deal with
Spotify, which first introduced this new opportunity for Starbucks
loyalty program members to earn Stars through purchases made with
other companies. As part of today’s announcement, My Starbucks
Rewards customers will also earn Stars by purchasing paid digital
and print subscriptions to The New York Times. Customers will
then have the ability to redeem those earned Stars for food and
beverages at participating Starbucks® stores.
The agreement with The New York Times links more than 7,000
company-operated Starbucks stores in the U.S. with the 10 million
My Starbucks Rewards® loyalty members in a new and highly relevant
way. Furthering its plan to build one of the most robust digital
ecosystems of any retailer in the world, Starbucks continues to
find new ways and platforms to engage and stay connected with its
customers. Providing its most loyal customers with the most
relevant news of the day from one of the most trusted news
authorities, The New York Times, is one more way that Starbucks
enriches its customer relationships with benefits that are
meaningful and unique.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting high-quality arabica coffee. Today,
with stores around the globe, the company is the premier roaster
and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we
bring the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in
our stores or online at www.starbucks.com. Learn more about us by
visiting the Starbucks Newsroom: www.news.starbucks.com.
About The New York Times Company
The New York Times Company (NYSE:NYT) is a global media
organization dedicated to enhancing society by creating, collecting
and distributing high-quality news and information. The company
includes The New York Times, International New York Times,
NYTimes.com, INYT.com and related properties. It is known
globally for excellence in its journalism, and innovation in its
print and digital storytelling and its business model. Follow news
about the company at @NYTimesComm.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150721006626/en/
StarbucksJaime Riley, 206-318-7100press@starbucks.comorThe New
York TimesLinda Zebian, 413-896-1175linda.zebian@nytimes.com
Starbucks (NASDAQ:SBUX)
Historical Stock Chart
From Mar 2024 to Apr 2024
Starbucks (NASDAQ:SBUX)
Historical Stock Chart
From Apr 2023 to Apr 2024