Starbucks Bringing Leading Italian Artisan Bakery and Food Purveyor Princi to Customers Worldwide
July 14 2016 - 3:01AM
Business Wire
Princi to become the exclusive food offering in
all new Starbucks Roastery locations including Shanghai and New
York; will be fully integrated into all new Starbucks Reserve-only
stores starting in 2017
Starbucks joins global investment team,
Milan-based Angel Lab and Pekepan Investments, to expand footprint
of standalone boutique bakery and café into international markets,
including investment in London store
Starbucks Corporation (NASDAQ:SBUX) today announced its role as
global licensee and investor in the Italian restaurant Princi, the
renowned boutique bakery and café founded by Rocco Princi in 1986.
Known for artisan breads created from traditional family recipes,
Princi’s five locations have created beloved experiences for
customers across Milan and London. The investment team, which
includes Milan-based Angel Lab and Pekepan Investments, will focus
on expanding the number of standalone Princi locations worldwide as
well as making Princi the exclusive food purveyor at the new
Starbucks Reserve Roastery and Tasting Rooms in Shanghai and New
York. Announced earlier this year, these immersive coffee
experiences bring to life Starbucks line of premium, small lot
Reserve coffees in a retail space which allows the roasting,
brewing and craft of coffee to take center stage. The Shanghai and
New York Roastery locations are on track to open in 2017 and 2018,
respectively.
“We have never baked in our stores in 45 years. But all of that
will change with the creation of this unique partnership,” said
Howard Schultz, chairman and ceo, Starbucks. “Rocco and his team at
Princi possess a passion for handcrafted food and artisanal baked
goods that mirrors how I feel about our coffee. The attention to
detail, the care invested in selecting the ingredients and the
artistry of preparation are second only to the service Rocco offers
customers inside his Princi stores. I can think of no better
pairing for our most premium coffee experience and am excited by
the possibilities we envision in Princi food elevating every
daypart – breakfast, lunch and dinner – in Starbucks Roasteries and
Reserve Stores.”
Regarded by many as the finest example of a modern eatery, every
detail is considered in a Princi store – from the minimalist
aesthetic designed by architect Claudio Silvestrin to the uniforms
created by a renowned Italian designer. In addition, Princi
locations are well-known for their twenty four hours of operation,
offering customers everything from light breakfast to impressive
dinners from an “always-on” beechwood-fired oven.
“As a young man, I dreamed of the opportunity to bring
traditional Italian baking to customers in my country but when I
opened our location in London, I realized how much we could also
offer an international clientele,” said Rocco Princi, founder,
Princi Restaurant. “I have long admired Starbucks, the values
Howard has imbedded into his organization and we are honored to be
a part of bringing to life an entirely new retail environment with
the Roasteries.”
In addition to the expansion of standalone Princi specialty
stores and inclusion of fresh baking in Starbucks Roasteries, the
company will also partner with Rocco Princi to bring a premium food
experience to its new Reserve-only stores starting in 2017. Since
the acquisition of La Boulange in 2012, Starbucks reinvented its
food portfolio at more than 14,000 stores in the U.S. and Canada,
and will continue to bring customers authentic French homemade
specialties, delivering true culinary artistry on a grand scale.
Currently, Starbucks has nearly 24,000 stores worldwide and offers
Reserve coffee in nearly 2,000 locations in 30 countries.
For multimedia downloads, please visit news.starbucks.com.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting high-quality arabica coffee. Today,
with stores around the globe, the company is the premier roaster
and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we
bring the unique Starbucks Experience to life for every customer
through every cup.
About Princi
Princi is a Milanese institution built around baking a range of
quality hand-made, wood-fired breads. You can learn more at
http://www.princi.com/.
About Angel Lab
Founded by Angelo Moratti together with Paolo Gualdani, Angel
Lab is a leading private investment firm that focuses on building
companies primarily in the consumer sector. Through its
international network of partners and advisors, Angel Lab seeks
businesses that can become the next generation leaders on a global
scale.
About Pekepan
Investments
Pekepan Investments is an independent European investment group
owned by private investors, which have historically invested
alongside Angel Lab.
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