Starbucks Adds Lyft to Growing Network of Companies in Retail’s Most Robust Digital Loyalty Ecosystem
July 22 2015 - 06:04PM
Business Wire
My Starbucks Rewards® Extended to Lyft Drivers,
Awarded Immediate Gold Card Status
Drivers, Riders to Be Rewarded, Incentivized
with Stars
Starbucks Coffee Company (NASDAQ: SBUX) and Lyft, one of the
nation’s leading transportation network companies, today announced
a new, multi-year deal that will increase value for current
customers, attract new customers, reward Lyft drivers and explore a
transportation benefit for partners (Starbucks employees). All Lyft
drivers will have the option of becoming My Starbucks
Rewards® (MSR) loyalty program gold status members, and both
Lyft drivers and riders will have the opportunity to earn Starbucks
loyalty stars redeemable for food and beverages at participating
Starbucks stores. The collaboration builds on what is fast
becoming the retail sector’s most robust digital loyalty
ecosystem enabling both Starbucks and Lyft to engage with partners
(employees), drivers and both companies' customers in new and
meaningful ways.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20150722006509/en/
“With Lyft’s presence in 65 cities across the U.S., where we
also have Starbucks serving the same communities, we knew this
relationship would benefit our partners, Lyft’s drivers as well as
our mutual customers that are already coming to Starbucks and using
Lyft services,” said Adam Brotman, chief digital officer,
Starbucks. “This is a great win win. Our digital loyalty ecosystem
will strengthen Lyft’s ability to attract and retain customers in a
highly profitable way, while at the same time accelerating the
incrementality of redemption of rewards.”
Additionally, Lyft drivers will be able to receive Starbucks
eGifts from customers using the Lyft app and looking to thank their
driver in a more personal way.
“There are two things most of us do every morning: get a cup of
coffee and commute to work. Together with Starbucks, we can make
both a friendlier, more enjoyable experience,” said John Zimmer,
co-founder and president of Lyft. “Lyft and Starbucks share a lot
of the same customers and importantly we share a commitment to
doing right by our customers and our people. In the days, months
and years ahead, we will launch exciting programs for loyal
community members, and new products that will change the way we
move around our cities.”
Reliable transportation to and from work can be an obstacle for
some Starbucks partners where public transportation doesn’t match
their work schedules. Later this year, Starbucks and Lyft will
explore the possibilities of bringing a convenient and cost
effective transportation benefit to Starbucks partners in one test
market to understand partners’ interest and determine its long-term
viability.
Furthering its vision to provide the most robust digital
ecosystem of any retailer in the world, Starbucks continues to find
new ways and platforms to engage and stay connected with its
customers. Lyft is one of several new partnerships enabling My
Starbucks Rewards® loyalty members the chance to earn Stars through
both Starbucks and non-Starbucks purchases. In addition to the new
partnership with Lyft, Starbucks recently announced deals with
Spotify and The New York Times, introducing this new opportunity
for Starbucks loyalty program members to earn stars through
purchases made with other companies. Customers will then have the
ability to redeem those earned stars for food and beverages at
participating Starbucks® stores.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting high-quality arabica coffee. Today,
with stores around the globe, the company is the premier roaster
and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we
bring the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in
our stores or online at www.starbucks.com. Learn more about us by
visiting the Starbucks Newsroom: www.news.starbucks.com.
About Lyft
Lyft is a mobile app that seamlessly connects passengers in need
of a ride with nearby drivers. Simply download the app for iPhone
or Android, then request a ride with the tap of a button. A
friendly driver will pick you up at your location within minutes.
All payment is handled through the app using your saved credit
card. Safety is a top priority for Lyft, and we've implemented
strict safety criteria to protect the community. Lyft launched in
June 2012 and is now in more than 65 cities across the country.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150722006509/en/
Starbucks Coffee CompanyLisa Passé,
206-318-7100press@starbucks.comLyftBrandon
McCormickpress@lyft.com
Starbucks (NASDAQ:SBUX)
Historical Stock Chart
From Feb 2024 to Mar 2024
Starbucks (NASDAQ:SBUX)
Historical Stock Chart
From Mar 2023 to Mar 2024