By Ian Walker

LONDON--Standard Chartered PLC (STAN.LN) said Tuesday it has appointed Euan Campbell from Santander Group to a newly created senior role in retail banking.

Mr.Campbell will be Global Head, Retail Segments, Retail Clients, a move designed to help drive the bank's client focused strategy in retail banking. He will also help deepen client relationships and effectively capture new opportunities across Asia, Africa and the Middle East, the Asia-focused bank said.

Mr. Campbell joins from Santander Group where he was executive vice president responsible for the strategic direction of its U.S. cards business.

Standard Chartered's retail clients business serves the banking needs of over 10 million individual and business clients across 34 markets in Asia, Africa and Middle East.

-Write to Ian Walker at ian.walker@wsj.com; @IanWalk40289749

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