Sprint Launches Unlimited Freedom: Two Lines of Unlimited Talk, Text & Data for Just $100– all on a Great Network – & the...
August 18 2016 - 10:41AM
Business Wire
Boost Mobile Offers New Unlimited Unhook’d
Plan for Prepaid Customers for Only $50
Sprint (NYSE: S) is giving customers unprecedented value and
simplicity with the launch of Unlimited Freedom: two lines of
unlimited talk, text and data for the incredible price of $100 a
month. Simple and straight-forward with no access charges or hidden
fees. Coupled with Sprint’s reliable network, customers get the
best price among all carriers and can enjoy as much data – worry
free – as they want.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160818005742/en/
Sprint's incredible new Unlimited Freedom
beats T-Mobile and AT&T's unlimited offer - only available to
its DirecTV subscribers - while Verizon doesn't even offer its
customers an unlimited plan. (Graphic: Business Wire)
Beginning, Friday, Aug. 19, Sprint will offer Unlimited
Freedom:
- Unlimited talk, text and optimized
streaming video, gaming and music
- Unlimited nationwide 4G LTE data for
most everything else
- Just $60 a month for one line
- $40 a month for a second line
- $30 a month each for lines 3-10
Sprint’s incredible new Unlimited Freedom beats T-Mobile and
AT&T’s unlimited offer – only available to its DirecTV
subscribers – while Verizon doesn’t even offer its customers an
unlimited plan.
Two lines from Sprint cost $100 compared to two lines from
T-Mobile for $120. And a family can get four lines from Sprint for
$160.
Also, beginning Friday, Aug. 19, Sprint’s leading prepaid brand,
Boost Mobile cuts through the no-contract clutter with a new
simplified unlimited offer, Unlimited Unhook’d:
- Unlimited talk, text and optimized
streaming videos, gaming and music
- Unlimited nationwide 4G LTE data for
most everything else
- $50 a month for one line
- $30 a month for a second line up to
five total lines
“Wireless customers want simple, worry-free and affordable
wireless plans on a reliable network,” said Marcelo Claure, Sprint
president and CEO. "There can be a lot of frustration and confusion
around wireless offers, with too much focus on gigabytes and extra
charges. Our answer is the simplicity of Unlimited Freedom. Now
customers can watch their favorite movies and videos and stream an
unlimited playlist at an amazing price.”
Wireless data usage is growing steadily from 2015 to 2016 as
consumers shift data-heavy activities from desktop to mobile.
According to Parks Associates’ latest survey data, average monthly
wireless data consumption grew 28% from 3Q15 to
2Q16. Among mobile consumers under the age of 25, there
was a 38% increase in data use per month from 2015. With
unlimited plans that are affordable and on a great network,
customers can use as much data as they want with no worries.
Mobile Optimized Video
With Unlimited Freedom all video streaming is equal. Sprint
doesn’t limit customers to “free” streaming for only chosen content
providers. With Unlimited Freedom, customers can stream all their
favorite TV shows and movies and it’s all included with no
overages.
Unlimited Freedom utilizes optimization for streaming video,
gaming and music, delivering a high-quality viewing experience for
mobile devices with video streams of up to 480p resolution, gaming
up to 2mbps and music streams at extreme quality of up to
500kbps.
“While we initially questioned using mobile optimization for
video, gaming and music, the decision was simpler when consumers
said it ‘practically indistinguishable’ in our tests with actual
consumers,” said Claure. "In fact, most individuals we showed could
not see any difference between optimized and premium-resolution
streaming videos when viewing on mobile phone screens. Both provide
the mobile customer clear, vibrant videos and high-quality audio.
Mobile optimization allows us to provide a great customer
experience in a highly affordable unlimited package while
increasing network efficiency.”
Network Reliability
Customers who sign up for Unlimited Freedom will experience
Sprint’s highly reliable network that is better than ever. In fact,
Sprint’s analysis of drive test data from Nielsen – covering the
top 106 metropolitan markets in the U.S. – shows that Sprint’s
reliability now beats T-Mobile’s and performs within 1% of AT&T
and Verizon1. Sprint will even cover switching fees up to $650 per
line via an American Express® Reward Card (less phone trade-in
credit provided) after online registration and new phone
activation2.
Unlimited Plans from Boost Mobile Available on Aug.
19
In addition to the Unlimited Unhook’d plan, Boost Mobile will
also unveil the $30 Unlimited Starter plan, which includes
unlimited talk, text and data with 1GB of 4G LTE data. Customers
looking for more high-speed data can add 1 GB of 4G LTE data for $5
per month or 2 GB of 4G LTE data for $10 per month. Multi-line
plans are also available for families looking to save some money
for an additional $30 a month per line.
“There's a lot of confusion and clutter in prepaid, but is
doesn't have to be that way. Boost Mobile is offering the simplest
solution with plans that are easy to understand,” said Claure.
“Boost has something for everyone, whether you need a truly
unlimited plan with 4G LTE data or want to save extra money with a
low-cost plan.”
About Sprint
Sprint (NYSE: S) is a communications services company
that creates more and better ways to connect its customers to
the things they care about most. Sprint served more than 59.4
million connections as of June 30, 2016, and is widely recognized
for developing, engineering and deploying innovative technologies,
including the first wireless 4G service from a national carrier in
the United States; leading no-contract brands including Virgin
Mobile USA, Boost Mobile, and Assurance Wireless; instant national
and international push-to-talk capabilities; and a global Tier 1
Internet backbone. Sprint has been named to the Dow Jones
Sustainability Index (DJSI) North America for the past five years.
You can learn more and visit Sprint at www.sprint.com or
www.facebook.com/sprint and www.twitter.com/sprint.
1 Claim based on Sprint’s analysis of latest Nielsen drive test
data for average network reliability (voice & data) in top 106
markets.2 Requires valid port-in, submission of previous bill,
current phone turn in and online registration. Via Reward Card.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160818005742/en/
SprintLaura Lisec, 913-794-3602laura.m.lisec@sprint.com
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