DURHAM, N.C., Aug. 26, 2016 /PRNewswire/ -- Spoonflower is
taking its custom capabilities to the next level with the launch of
Roostery, its new brand focused on finished home goods. Roostery
combines Spoonflower's vast marketplace of crowd-sourced designs
with home décor to create one-of-a-kind statement pieces that
reflect individual style. The website enables customers to select
from over 350,000 designs, or upload their own, and have them
custom made into an array of gifts and home décor products
including napkins, placemats, tea towels, throw pillows, and
occasional chairs. Each Roostery product is created using
Spoonflower fabric, printed in Durham,
NC, and made-on-demand in the
United States.
Pairing the vast and dynamic Spoonflower design platform with
quality home décor products offers an impressive new level of
customization to consumers, designers, and DIY-ers alike. Roostery
provides the technology to make any vision, color, theme, or style
a reality, allowing anyone to easily design unique products as a
personal creative expression.
"Today when you walk into major retailers, you're subject to
fleeting, seasonal trends and pre-selected color palettes,"
explains Allison Sloan Polish, President of Spoonflower and
Roostery. "But if you've decided to paint your dining room purple,
you may not be able to find statement pieces that reflect your
individual design choices. Roostery puts the power in the hands of
the design-lover."
Every Roostery sale supports the work of the individual artists
across the globe who have dreamt up each original design. More than
200 different designs are uploaded to Spoonflower ever hour, and
more than 2,000 different fabric items are sold each day with
100,000 yards printed per month. "These are real people submitting
real designs, an international collective of designers, of sorts,"
shares Anjana Mohanty, Director of
Roostery.
Unlike any other marketplace, Roostery gives customers the
ability to use their own designs as well, opening the doorway to
create truly unique pieces that can serve as sentimental family
heirlooms, anniversary gifts, commemoration of a child's artistic
creations or any number of heartfelt gifts and mementos.
Roostery's current offerings include custom Catalan pillows
(from $46), Lamona placemat sets
(from $50), Amarela dinner napkin
sets (from $46), Frizzle cocktail
napkin sets (from $26), and a pair of
Orpington tea towels (from $34)
available in a range of Spoonflower fabrics. The offering has also
been further enhanced with the addition of two chairs: the Maran, a
classic slipper chair, and the Venda, an elegant chair with a
sloped arm. Each Roostery item is named for a different breed of
rooster. Wallpaper, bedding, headboards, and curtains are slated
for 2016-2017 and will continue to grow over time.
Continues Polish, "Roostery was the natural next step in growing
the Spoonflower family. The home décor industry continues to thrive
as people become more design-minded, and we want to make sure that
all of our Spoonflower brands stay on this cutting edge while
remaining true to who we are: brands that empower users through
design and enable personal expression in every facet of someone's
lifestyle."
Last year, Spoonflower received a $25
million minority investment led by North Bridge Growth
Equity, a leading growth equity firm based in Boston, with participation by Durham-based Bull City Venture Partners.
Spoonflower used this infusion of capital to increase the pace of
innovation and introduce new verticals utilizing Spoonflower's API,
the newest of which is Roostery. In 2015, online furniture and home
décor sales amounted to $26.7
billion, having grown from $20.4
billion in 2014. The market is projected to continue a 10%
growth rate through 2018.
About Spoonflower: Spoonflower (www.spoonflower.com) lets
users design, print and sell their own fabric, wallpaper and gift
wrap. Founded in 2008, it was the world's first web-based service
for custom fabric creation and has become the world's largest
community of independent fabric designers. With over 350,000
designs for fabric, wallpaper and gift wrap, and more added every
day, the Spoonflower Marketplace is also the world's largest design
collection of its kind. The newest brands in the Spoonflower family
are Sprout Patterns and Roostery. Making things with Spoonflower is
the subject of a new title from Abrams
Books, The Spoonflower Handbook: A DIY Guide to Designing
Fabric, Wallpaper & Gift Wrap with 30+ Projects. For more
information visit www.Spoonflower.com/
About Roostery: Roostery believes in home decor as a
blank canvas for individual expression. Combining Spoonflower's
robust design Marketplace with finished home decor pieces such as
pillows, napkins, and placemats, Roostery makes it possible to
tailor your home to unique and original reflections of you. Learn
more at Roostery.com.
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SOURCE Spoonflower