Globally Successful Hatchimals®
and PAW Patrol® to Enter the Chinese Market in
July 2017
TORONTO, June 22, 2017 /PRNewswire/ - Spin
Master Corp. (TSX:TOY), a leading global children's entertainment
company, is proud to launch the award-winning, and
globally-recognized brands Hatchimals and PAW Patrol in
China, the world's second largest
toy market. This further demonstrates Spin Master's commitment to
international expansion as part of its growth strategy and marks
another milestone in the growth of the company's portfolio of
evergreen global properties.
Since their initial global unveiling in October 2016, Hatchimals have quickly become one
of the top selling toys globally and have been recognized with
numerous toy awards, including the 2017 Innovative Toy of the Year
(TOTY) award from the Toy Industry Association of America (TIA) and
Toy of the Year at the UK Toy Industry Awards. Nestled inside a
brightly speckled egg, the Hatchimal relies on a child's curiosity,
care and nurturing. Each Hatchimal responds to the power of human
touch and begins to hatch and communicate through taps, pecks,
lights and sound.
Building on the incredible success of PAW Patrol, the top-rated,
global preschool franchise produced by Spin Master Entertainment
and broadcast in over 160 countries and territories, kids across
China can now enjoy Season One
adventures of Ryder and his heroic pups with action figures, plush
toys, transforming vehicles, playsets and the iconic PAW Patroller.
PAW Patrol has received several global accolades, most recently
winning License of the Year at both the North American TOTY awards
and the UK Toy Industry awards.
"Hatchimals and PAW Patrol have become global successes, and as
they continue to resonate with children worldwide, we're thrilled
to extend these brands into China," said Ben Gadbois, Spin Master's
Global President and COO. "As the second largest toy market in the
world, this is a tremendous opportunity for Spin Master as we
continue to execute our key growth strategy to grow our
international sales."
With full market support beginning in July, Hatchimals and PAW
Patrol will be available across the top online sellers and 137 Toys
"R" Us stores, with strong placement across department store chains
throughout China. Online retailers
will include flagship stores on Tmall.com, distribution on JD.com,
and all other major online platforms. In addition to Hatchimals and
PAW Patrol, Spin Master is expanding all core brands throughout
China and will continue to target
additional retailers.
About Spin Master
Spin Master (TSX:TOY; www.spinmaster.com) is a leading
global children's entertainment company that creates, designs,
manufactures, licenses and markets a diversified portfolio of
innovative toys, games, products and entertainment properties. Spin
Master is best known for award-winning brands
including Zoomer®, Bakugan®,
Meccano®, and 2017 Toys of the
Year, Hatchimals®, Air Hogs®
and PAW Patrol®. Since 2005, Spin Master has
received 82 TIA Toy of The Year (TOTY) nominations with 21 wins
across a variety of product categories, including 13 TOTY
nominations for Innovative Toy of the Year, more than any of its
competitors. To date, Spin Master has produced six television
series, including 2007 success Bakugan Battle Brawlers and
current hit PAW Patrol, which is broadcast in over 160
countries and territories globally. Spin Master employs over 1,500
people globally with offices in Canada, United
States, Mexico,
France, Italy, United
Kingdom, Slovakia,
Poland, Germany, Sweden, the
Netherlands, China,
Hong Kong, Japan, Vietnam and Australia.
SOURCE Spin Master