Announcing The Power of the SRC and Unica Partnership
ORANGE, Calif., Oct. 4 /PRNewswire/ -- SRC, LLC, a leading developer and provider of geographic business intelligence technology solutions, announces its strategic alliance with Unica Corporation (NASDAQ:UNCA). This alliance offers a combined solution for building and deploying Enterprise Marketing Management (EMM) solutions with improved customer identification, data integration, data quality and spatial intelligence.
Today most organizations are collecting data at every level of their business and in volumes that in the past were unimaginable. Adding to this complexity is how data is collected across the enterprise in different ways and often housed in silos that require a varied set of tools and application specific business rules for data transformation, classification, matching and integration. The keys to the success of the SRC and Unica offering is its inter-operability to access almost any database or data format with rapid processing speeds without compromising the deployment flexibility and usability of these applications across the enterprise.
The Enterprise Marketing Management goal of any corporation is to solve complex business challenges with fewer technology tools in order to achieve higher response rates from their targeted marketing campaigns, to gain insight into targeted markets and to improve marketing's ability to attract new customers and reduce customer churn.
"Data quality capabilities are synergistic with a range of different technologies and applications including enterprise marketing management. It enhances their value and contributes substantially to corporate performance. Embedding data quality controls into all aspects of the environment is becoming a common requirement of business and IT professionals," said Ted Friedman, Gartner, VP Distinguished Analyst.
The integration of SRC's Alteryx Enterprise with Unica's Affinium(R) suite is a convergence of technology capabilities that deliver enhanced EMM opportunities for complex data transformation of the most difficult data problems. This enables marketers to obtain a more complete understanding of their customers. SRC's Alteryx Enterprise is a sophisticated data profiling, spatial analytics, data transformation and geographic business intelligence technology platform. Unica's Affinium software suite is a comprehensive set of integrated software modules that enable companies to integrate both on-line and off-line customer intelligence to execute personalized dialog with customers and improve relationship value.
"It has been said that the company with the 'smartest data' wins. SRC's Alteryx is a best in class solution, which in conjunction with the power of the Affinium product suite, allows organizations and their users to take control of their customer and prospect data. This translates to immediate value for the marketer in terms of sustainably understanding customer behaviors and growing customer value -- delivering a world class Enterprise Marketing Management System," said Fred Chapman, Director, Segment Management, Unica.
About Unica Unica Corporation (NASDAQ:UNCA) is a leading global provider of enterprise marketing management (EMM) software. Focused exclusively on the needs of marketers, Unica delivers the most comprehensive EMM suite on the market. Unica's Affinium(R) software streamlines the entire marketing process for brand, relationship and internet marketing - from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Affinium delivers key EMM capabilities including: web and customer analytics, cross-channel lead and campaign management, and marketing resource management. Unica's solution uniquely provides a marketing system of record that enables marketers to easily manage marketing information and assets, rapidly assemble campaign components, and track performance. Just as sales force automation has streamlined sales operations, Unica's EMM solution is poised to revolutionize marketing. Today, more than 500 companies worldwide have adopted Unica's Affinium as their EMM solution.
Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, India, the Netherlands, Singapore, Spain, and the UK. For more information, visit http://www.unica.com/.
About SRC SRC is celebrating its 10-year anniversary of delivering geographic business intelligence solutions to Fortune 500 companies, empowering business leaders with the consumer and market insight needed to reduce the risks associated with critical business decisions. SRC's technology solutions are deployed worldwide to over 212,000 global users for specialized consumer and market insight that seamlessly scale between local, regional and global markets from desktop applications, network and over the web. SRC was founded in 1997 and is headquartered in Orange, CA. For more information, contact SRC at 888.836.4274 or visit http://www.extendthereach.com/ (C) 2007 SRC, LLC. All Rights Reserved / Terms of Use
190 South Glassell Street, Suite 201, Orange, CA 92866
Phone: (714) 516-2400 FAX: (714) 516-2410
DATASOURCE: SRC, LLC CONTACT: Melody Callaway of Volume PR, +1-720-529-4850, , for SRC, LLC Web site: http://www.extendthereach.com/ http://www.unica.com/
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