APT Helps Ackermans Evaluate Key Programmes in Areas
Including Merchandising and Expansion Strategy
JOHANNESBURG, May 23, 2017 /PRNewswire/ -- Applied
Predictive Technologies (APT) today announced that South African
value retailer Ackermans has signed an agreement to license APT's
Test & Learn® and Market Basket Analyzer software.
Ackermans, with over 600 stores in six countries, will use APT's
software to analyse and refine key programmes across the business
in areas including merchandising, pricing, real estate, capital
expenditures, and marketing.
"As we continue to expand, APT's software has enabled us to
unlock maximum value from our data, quickly and accurately
generating actionable insights to inform decision-making across
many areas of our business," said Marchie
Malan, Finance Director, Ackermans. "Test &
Learn® allows us to spur innovation, grow our top and
bottom lines, and most importantly, identify key areas where we can
offer greater value to stakeholders."
During an initial engagement with APT, Ackermans used Test &
Learn® and Market Basket Analyzer to address several
critical business opportunities, identifying substantial return on
investment improvement opportunities. Using Test &
Learn®, Ackermans focused on optimising its
merchandising strategy, conducting tests to determine how to most
effectively allocate space to different categories of items,
particularly for categories with higher space requirements, like
homeware.
Test & Learn® also helped Ackermans continue to
plan its network expansion strategy, identifying how best to add
smaller format stores across the network. Additionally, Ackermans
leveraged Test & Learn® and Market Basket Analyzer to identify
how best to provide personalised offers to customers via SMS and
other channels. Using Test & Learn®, Ackermans
identified the effectiveness of different promotional offers,
including a lay-by sweepstakes and other high-value offers for
customers.
"We look forward to continued collaboration with an organisation
dedicated to enhancing its analytics programme across its
business," said Anthony Bruce, CEO
of APT. "As APT continues to grow its international footprint, we
are thrilled to expand and partner with Ackermans, an organisation
that is ahead of the curve and committed to adding value to the
lives of its customers."
About Ackermans
The Ackermans story goes back
as far as 1916, when Gus Ackerman
opened the first store in Cape Town,
South Africa. His vision for the store was to create a place
where customers could find quality products at affordable prices,
which is exactly what Ackermans became. Ackermans was,
subsequently, bought by the Pepkor Group in 1986.
Today Ackermans has over 600 stores in six countries, making it
a leading value retailer and stockist of affordable family
clothing, footwear, homewear, financial services and cellular.
About APT
APT, a Mastercard Company, is a
leading analytics software company that enables organisations to
rapidly and precisely measure cause-and-effect relationships
between business initiatives and outcomes to generate economic
value. Our intuitive and proprietary Test & Learn®
software utilises sophisticated algorithms to analyse large amounts
of data, enabling business leaders to conduct experiments and
allowing them to make optimal decisions and implement business
initiatives at scale. APT also offers products that support
decision-making for specific business needs including transaction
analysis, space planning, promotion design, category management,
and location selection. Visit http://www.predictivetechnologies.com
to learn more.
Media Contact
Carly
Buchanan, Applied Predictive Technologies
Email: cbuchanan@predictivetechnologies.com
Phone: (207) 332-2225