SAN DIEGO, Aug. 16, 2017 /PRNewswire/ -- Sony
Electronics Inc. today announced that Cheryl K. Goodman will become the Head of
Corporate Communications effective August
21, 2017. In her new role, Goodman will be the media
spokesperson for Sony Electronics, reporting directly to
Mike Fasulo, President and Chief
Operating Officer.
Goodman will work closely with the entire Sony Electronics team,
developing the strategy and execution of all internal and external
communications to inform, excite and interpret the Sony brand to
key stakeholders throughout Canada
and the United States. Goodman will have direct oversight for
media relations, editorial coverage, press releases, articles and
executive and financial communications. She will also be
responsible for the development and implementation of employee
engagement activities that promote and enhance Sony's vision in
various areas, including community relations. She will partner with
the Sony Corporation Communications team and engage with industry
associations, such as the CTA and DEG.
With over 20 years in the communications industry, Goodman's
experience spans a variety of sectors including media, technology
and non-profit organizations. Most recently, Goodman was
Executive Director of Athena San
Diego, a professional association serving women in science
and technology throughout southern California. Under Goodman's leadership, Athena
launched the "Pinnacle Pitch" competition for female entrepreneurs
in STEM startups, doubled its STEM partnerships and launched
original research and content. Prior to Athena, Goodman founded
several startup companies and led public relations, industry
analyst relations and business development functions at Qualcomm,
Linspire and MP3.com.
Goodman began her media career as a broadcast journalist at KGTV
and KFMB, ABC and CBS news affiliates in San Diego, California. She is an expert
in creating interest in brands and products to actively drive news
cycles, and has well-defined relationships with news editors and
journalists at both national and international outlets.
"Cheryl's unique combination of skills and experience will
enhance Sony Electronics' ability to effectively communicate the
strength of the Sony brand internally and externally to our valued
customers, partners and media," said Fasulo. "Moreover, I'd like to
offer congratulations to Cheryl for her work at Athena. Her
appointment at Sony will only strengthen our efforts with this
important organization. Sony has been a longtime supporter of
Athena and its mission to advance and support women in technology.
Sony is truly committed to future endeavors with Athena."
"Cheryl's dynamic and impactful leadership at Athena will be
missed by our staff, our members, the Athena Board of Directors,
the Athena Foundation board, and our sponsors," said Constance Maples, Chair of Athena San Diego.
"I am honored to join Sony Electronics at such an exciting time
for the company, and for the consumer electronics industry at
large," said Goodman. "I look forward to contributing to the
company's future successes. I want to thank Mike for giving me the
opportunity to work with the talented, innovative teams at Sony
Electronics, Sony Corporation and its operating companies."
Goodman has received many industry awards for her work
including, PR Leader of the Year in 2010 by PR News at the National
Press Club.
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SOURCE Sony Electronics Inc.