Smellcome to the NFL: Old Spice Helps 2015 NFL Draft Class Look & Smell Amazing with Old Spice Hair Care & Styling, & Fresher...
April 28 2015 - 8:58AM
Business Wire
- Old Spice, the "Official Deodorant and
Body Wash of the NFL," teams up with expected top picks Todd Gurley
and Bryce Petty to share NFL Draft week experiences with fans.
- Old Spice offers hair styling tips from
renowned Chicago barbershop Hyde Park Salon to help prepare future
NFL rookies for the big stage.
Living up to its purpose of helping guys navigate the seas of
manhood, Old Spice, the “Greatest Smell in the NFL,” is equipping
future NFL stars with the scent and confidence necessary heading
into the 2015 NFL Draft in Chicago, which begins on Thursday, April
30. A grooming staple in NFL locker rooms across the League's 32
teams, the manliest grooming brand on the planet will host an Old
Spice styling lounge in Chicago, offering future NFL rookies final
grooming touch-ups and hair styling tips before their name is
called during the NFL Draft. In addition, Old Spice will provide
newly-minted rookies with Old Spice “Smellcome to the NFL” Kits,
helping them maintain that “Draft Day” freshness well into the
season with Old Spice Hair Care and Styling products and the
brand's new nature-inspired Fresher Collection.
New Old Spice Fresher Collection
harnesses nature's power to help guys to smell manlier and fresher
than the great outdoors with scents inspired by the freshest
ingredients in nature. Shown is the Fresher Collection product line
in Timber scent. (Photo: Business Wire)
Old Spice is teaming up with expected top picks, including
former University of Georgia running back Todd Gurley and
Baylor University quarterback Bryce Petty to give NFL fans
direct access to their Draft Week experiences. Petty will share his
pre-Draft thoughts in interviews with top sports outlets and on
Twitter (@b_petty14) and Instagram (brycerr14), while Gurley will
participate in a Reddit “AMA” on Thursday, April 30 at 1 p.m. ET,
as well as share updates from the action in Chicago on Twitter
(@tg3ii) and Instagram (tg4hunnid). Old Spice also will be
chronicling Draft Week happenings through behind-the-scenes
Facebook (Facebook.com/OldSpice) and Instagram (oldspice)
coverage.
“Guys have trusted Old Spice to help them navigate the seas of
manhood for nearly 80 years,” said John Sebastian, Old Spice Brand
Director at Procter & Gamble. “As the Greatest Smell in the
NFL, Old Spice is proud to help young athletes look and feel their
best as they mark this important manly rite of passage at the start
of their NFL careers."
Old Spice Styling Lounge
In advance of the 2015 NFL Draft, Old Spice barbers, supplied by
iconic Chicago barbershop Hyde Park Salon, will provide early round
hopefuls with grooming touch-ups and hair styling tips, including
an overview of the brand's full range of shampoos, conditioners and
stylers. Hyde Park Salon has styled the hair of numerous
celebrities over the past 83 years.
Smellcome to the NFL Kits
Soon-to-be pros can maintain their fresh Old Spice style into
their rookie seasons with the Old Spice “Smellcome to the NFL” kit
loaded with various Old Spice Hair shampoo and styling products and
the brand’s new nature-inspired Fresher Collection product lineup,
as well as an Old Spice electric shaver powered by Braun. These
kits are quickly becoming a popular perk to those joining the NFL
fraternity.
Old Spice Grooming Lineup
Old Spice offers a full range of grooming products, including
deodorants, body washes, body sprays, shampoos, hair stylers,
electric shavers and trimmers, shave gels, after shaves and
colognes. Old Spice Hair and Fresher Collection scents are part of
the day-to-day grooming regimen of guys everywhere to look and
smell fresh from head to toes.
- Old Spice Hair Care and Styling Lineup
– Old Spice features an assortment of shampoos, conditioners and
styling products designed to give guys the hair – and confidence –
they need to succeed. For men looking "For Hair That Gets Results,"
Old Spice has the answer.
- Old Spice Fresher Collection – New Old
Spice Fresher Collection harnesses nature’s power to help guys to
smell manlier and fresher than the great outdoors with scents
inspired by the freshest ingredients in nature. All five Fresher
Collection scents, with new Timber, Amber and Citron joining
favorites Fiji and Denali, are available in
anti-perspirant/deodorant, deodorant, body wash and body spray.
Timber and Fiji also come in shampoo and bar soap form. The new
Fresher Collection lineup of nature-scented
anti-perspirant/deodorants feature P&G’s odor fighting donut
technology which releases bursts of fresh scent as sweat occurs and
also traps any odor that may form. In more scientific terms, the
Old Spice BCD technology features a cyclic molecule with a core
that is preloaded with fragrance. As a guy sweats, fragrance is
pushed out of the core releasing bursts of fresh scent.
For more information on the Old Spice Hair Care and Styling
lineup and the new Fresher Collection, visit OldSpice.com.
More on Old Spice and Old Spice at the 2015 NFL Draft, can be found
on Twitter (@OldSpice), Facebook (Facebook.com/OldSpice), YouTube
(YouTube.com/OldSpice), Instagram (oldspice) and Tumblr
(oldspice).
About Old Spice
Procter & Gamble’s Old Spice is the quintessential men’s
grooming brand. With 75 years as an American icon, Old Spice is the
authority on the male grooming experience and has leveraged this
heritage to become the No.1 selling anti-perspirant/deodorant stick
and body wash brand with guys of all ages. Old Spice brings
authenticity, performance and confidence to male grooming and
offers a wide product portfolio for today’s man, including
anti-perspirants, deodorants, bar soap, body washes, body sprays,
after shaves and colognes.
About Procter & Gamble
P&G serves nearly five billion people around the world
with its brands. The Company has one of the strongest portfolios of
trusted, quality, leadership brands, including Always®, Ambi Pur®,
Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®,
Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and
Whisper®. The P&G community includes operations in
approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and in-depth
information about P&G and its brands.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150428005903/en/
Procter & GambleKate DiCarlo,
513-983-7166dicarlo.km@pg.comorCitizen RelationsChris Overholser,
310-213-2659chris.overholser@citizenrelations.com
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