New Light and Dark Element Trap Master
Skylanders to Be Included in Special Element Expansion Packs This
Holiday Season
Never-Before-Seen Elemental Zones and Villains
Now Can Be Accessed and Captured in Skylanders Trap Team
For the first time since the launch of the Skylanders®
franchise, two entirely new elements – Light and Dark – will be
unleashed in the world of Skylands, announced Activision
Publishing, Inc., a wholly owned subsidiary of Activision Blizzard,
Inc. (NASDAQ: ATVI). Two new Trap Masters, Knight Mare and Knight
Light, will hit store shelves nationwide this holiday season via
special Light and Dark Element Expansion Packs, ushering in new
adventures in the lore of Skylanders® Trap Team. Each
Element Expansion Pack contains a Trap Master, a special Trap
capable of capturing either Light or Dark villains, as well as a
location piece that unlocks a special level in the game. The Light
and Dark Element Expansion Packs will be available at all major
retailers nationwide for a suggested retail price of $29.99. Lucky
Skylanders fans will be able to get their hands on copies of the
Light Element Expansion Pack, which will be available first at
Toys”R”Us® stores nationwide starting Sunday, December 21.
Knight Light, one of two new Trap
Masters, appears in the Skylanders® Trap Team Light Element
Expansion Pack arriving at retail nationwide this holiday season.
(Photo: Business Wire)
Portal Masters will have the opportunity to explore new levels
within the Skylanders Trap Team universe, where they will find
never-before-seen villains to capture and environments to explore.
Amongst these villains are Luminous and Nightshade, who belong to
the Doom Raiders – the elite members of Kaos’ army of Skylands’
most notorious bad guys.
“It’s amazing to see how deeply engrossed and fascinated our
fans have been with the lore of the Skylanders franchise,” said
John Coyne, vice president of Consumer Marketing at Activision
Publishing, Inc. “By unveiling new Light and Dark elements and
heroes to the Skylanders universe, our fans around the world will
have new ways of exploring all the magic, excitement and fun of
Skylands.”
The introduction of Light and Dark elements reveals additional
backstory of the Skylanders universe for fans to explore. Long ago,
Knight Light and Knight Mare were both protectors of Skylands until
being sealed off in other realms. Now that they have joined the
Trap Masters, Knight Light wields his Traptanium™ Blade and Knight
Mare unleashes her deadly Traptanium Lance to bring down evil
everywhere!
Skylanders Trap Team is playable with more than 175
unique toys from all previous games – Skylanders® SWAP Force™,
Skylanders® Giants and Skylanders® Spyro’s Adventure. Every
character is able to defeat and trap villains using Traptanium
Traps, providing fans more ways to enjoy their collections. The
game is available on the following platforms: Nintendo's Wii™
system and Nintendo's Wii U™ system; Xbox One and Xbox 360 games
and entertainment systems from Microsoft; and PlayStation® 3 and
PlayStation® 4 computer entertainment systems from Sony. A
different adventure is also available on the Nintendo 3DS™
hand-held system. Additionally, the complete Skylanders Trap
Team experience is available on Kindle Fire and Android
tablets, as well as a variety of iPads®, including iPad® (3rd
Generation), iPad® (4th Generation), iPad Air™, iPad Air™ 2, iPad
mini™, iPad mini™ 2 and iPad mini™ 3.
About the Skylanders® Franchise
The award-winning, $2 billion Skylanders videogame
franchise featuring the Toys-to-Life™ interactive
figures, portal and accessories that seamlessly bridge the physical
and virtual worlds across multiple platforms, debuted in 2011 with
Skylanders® Spyro’s Adventure. In October 2012,
Skylanders® Giants expanded interactivity with its
mega-sized Giant Skylanders collectible figures and
LightCore® characters. Skylanders® SWAP
Force™ launched in October 2013 and introduced an
all-new play pattern – swapability. Skylanders was the top
selling kids' videogame franchise of 20131 worldwide, and is one of
the top 20 videogame franchises of all time2. Skylanders® Trap
Team further enhances the capabilities of the
Toys-to-Life figures, Traps, and an advanced Traptanium
Portal™ allowing kids to reverse the magic by pulling
characters out of the digital world into the physical world. For
more information, please visit: www.skylanders.com and
Activision.com/presscenter.
About Activision Publishing
Headquartered in Santa Monica, California, Activision
Publishing, Inc. is a leading global producer and publisher of
interactive entertainment. Activision maintains operations
throughout the world. More information about Activision and its
products can be found on the company's website,
www.activision.com.
Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Activision Publishing’s expectations, plans, intentions or
strategies regarding the future, including statements about the
release date of the Light and Dark Element Expansion Packs are
forward-looking statements that are not facts and involve a number
of risks and uncertainties. Factors that could cause Activision
Publishing’s actual future results to differ materially from those
expressed in the forward-looking statements set forth in this
release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard’s
most recent annual report on Form 10-K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this
release are based upon information available to Activision
Publishing and Activision Blizzard as of the date of this release,
and neither Activision Publishing nor Activision Blizzard assumes
any obligation to update any such forward-looking statements.
Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
© 2014 Activision Publishing, Inc., SKYLANDERS, SKYLANDERS TRAP
TEAM, SKYLANDERS SPYRO'S ADVENTURE, SKYLANDERS GIANTS, SKYLANDERS
SWAP FORCE, TRAPTANIUM, TRAPTANIUM PORTAL, LIGHTCORE, TOYS TO LIFE,
and ACTIVISION are trademarks of Activision Publishing, Inc.
1 According to The NPD Group, GfK Chart-Track and Activision
Blizzard internal estimates, including toys and accessories.
2 According to The NPD Group, GfK Chart-Track and Activision
Blizzard internal estimates, including toys and accessories. All
time since NPD and GfK Chart-track began recording data.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20141217005203/en/
PMK•BNCKatie Harris-Maines,
310-854-4856Katie.Harris-Maines@pmkbnc.comorActivision Publishing,
Inc.Bianca Blair, 310-496-5290bianca.blair@activision.com
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