GameStop Loyalists Who Pre-order
Skylanders Imaginators Receive Free Tickets to Middle School:
The Worst Years of My Life!Drawing Contest Invites Fans to
Submit Drawings of their Ultimate Skylander for Chance to Win a
Hometown Movie Screening
Middle School: The Worst Years of My Life and Skylanders®
Imaginators, the newest video game in the award-wining toys-to-life
franchise, have one major thing in common: they’re giving kids the
freedom to re-write the rules of play! To celebrate the launch of
the film on Oct. 7 and videogame on Oct. 16 in North America, the
two powerhouse entertainment brands are teaming up to give kids
even more ways to unleash their creativity with an epic contest
this fall.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160919006226/en/
Starting Sept. 19, Skylanders Imaginators and Middle School: The
Worst Years of My Life are kicking off a “Drawing-to-Life Contest.”
Based on the best-selling book series, Middle School: The Worst
Years of My Life follows lead character and aspiring artist Rafe
through tumultuous days as a student where he uses his wild
creativity to draw new worlds. Now Skylanders Portal Masters and
Middle School fans are invited to submit drawings of their ideal
Skylander – the crazier the better -- for a chance to win a
hometown viewing party of Middle School: The Worst Years of My Life
for up to 100 of their friends and family! To participate, fans
simply draw their imagined Skylander and submit it via Instagram
using the dedicated hashtag #SkylandersMiddleSchoolContest. Winners
will be chosen by a panel of judges that includes Toys For Bob and
CBS Films. More information, including rules, can be found
here.
“I was inspired by my eight-year-old son and his friends to
start writing books that would help kids fall in love with
imagination and reading,” said author James Patterson. “It’s great
to see all the ways that kids will have to explore their creativity
this fall.”
GameStop’s Skylanders® Adventure Club members in the US also
will get a special treat. Fans who pre-order Skylanders Imaginators
will receive two free movie tickets to Middle School: The Worst
Years of My Life while supplies last between Sept. 24 – Oct. 16,
2016. Being a Skylanders® Adventure Club member gives fans
exclusive toy offers and first looks at the newest Skylanders
content.
Activision Publishing, Inc., a wholly owned subsidiary of
Activision Blizzard, Inc. (NASDAQ: ATVI) is bringing more content
and characters to Skylanders Imaginators – the game lets
fans unleash their imaginations like never before in a Skylanders®
game. Skylanders Imaginators offers players immense
possibilities -- including appearance, powers, abilities, names,
catchphrases, musical themes and much more – to create the wildest
Skylanders imaginable. Developed by Toys For Bob, Skylanders
Imaginators supports all 300+ Skylanders from previous games
and will launch on October 16, 2016 in North America. The
Skylanders Imaginators Starter Pack will be available for the
suggested retail price of $74.99.
Middle School: The Worst Years of My Life is based on the
hilarious and poignant book series from best-selling author James
Patterson. The upcoming live action comedy tells the tale of Rafe
Khatchadorian. Rafe has an epic imagination...and a slight problem
with authority. Both collide when he transfers to an oppressive,
rule-crazy middle school. Drowning in do's and don'ts, Rafe and his
scheming best friend Leo hatch a plan to break every rule in the
school's Code of Conduct. It's Ferris Bueller meets Home Alone as
their battle with Principal Dwight explodes into chaos both real
and imagined. But Dwight displays his own fiendish creativity,
striking back at the rulebreakers. Meanwhile, Rafe struggles to
hide his misbehavior from Jeanne, the straight-A, overachieving
girl of his dreams, and at home, his mother's boyfriend -- a
moochy, jack-of-no-trades named Bear -- threatens to become his
stepfather. Starring Griffin Gluck, Lauren Graham, Rob Riggle,
Thomas Barbusca, Isabela Moner, Andy Daly and Adam Pally, Middle
School: The Worst Years of My Life opens in theaters on Oct. 7!
About the
Skylanders®
Franchise
The award-winning, $3 billion Skylanders® franchise has sold
through more than 250 million toys1 since pioneering the
toys-to-life category in 2011 with the debut of Skylanders® Spyro’s
Adventure. The game originated a play pattern that seamlessly
bridged physical and virtual worlds across multiple platforms. In
2012, Skylanders® Giants further evolved the genre and added
LightCore® characters to the collection of interaction figures.
Skylanders® SWAP Force™, which launched in 2013, introduced an all
new play pattern – swapability. In 2014, Skylanders® Trap Team
reversed the magic of bringing toys to life by allowing players to
pull characters out of the digital world into the physical world
and became the number 1 kids’ console game globally1. Skylanders®
SuperChargers launched on September 20, 2015 and expanded upon the
franchise’s signature gameplay to introduce vehicles-to-life for
the first time.
About Activision Publishing,
Inc.
Headquartered in Santa Monica, California, Activision
Publishing, Inc. is a leading global producer and publisher of
interactive entertainment. Activision maintains operations
throughout the world and is a division of Activision
Blizzard (NASDAQ: ATVI), an S&P 500 company. More
information about Activision and its products can be found on the
company's website, www.activision.com or by
following @Activision.
About CBS Films
CBS Films is a division of CBS Corporation. The
division develops, finances, acquires, produces and releases
theatrical feature films spanning all genres. For more information,
log on to www.cbsfilms.com.
Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves Activision
Publishing's expectations, plans, intentions or strategies
regarding the future, including statements with respect to the
Drawing-to-Life Contest, GameStop’s Skylanders Adventure Club, or
about the expected features, functionality and release dates of
Skylanders Imaginators are forward-looking statements that are not
facts and involve a number of risks and uncertainties. Factors that
could cause Activision Publishing's actual future results to differ
materially from those expressed in the forward-looking statements
set forth in this release include unanticipated product delays and
other factors identified in the risk factors sections of Activision
Blizzard's most recent annual report on Form 10-K and any
subsequent quarterly reports on Form 10-Q. The forward-looking
statements in this release are based upon information available to
Activision Publishing and Activision Blizzard as of the date of
this release, and neither Activision Publishing nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when
made may ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
© 2016 Activision Publishing, Inc. ACTIVISION, SKYLANDERS,
SKYLANDERS IMAGINATORS, SKYLANDERS SUPERCHARGERS, SKYLANDERS TRAP
TEAM, SKYLANDERS SWAP FORCE, SWAP FORCE, SKYLANDERS GIANTS,
SKYLANDERS SPYRO’S ADVENTURE and LIGHTCORE are trademarks of
Activision Publishing, Inc.
1The NPD Group, GfK Chart-track, Activision Blizzard internal
estimates, including toys and accessories
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160919006226/en/
For Activision PublishingKerstine
JohnsonKJohnson@activision.comorFor CBS FilmsGrey
MunfordGrey.Munford@cbs.com
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