LONDON--Sky PLC (SKY.LN) Virgin Media PLC have formed a strategic partnership to accelerate brand-safe targeted TV advertising across both Virgin TV and Sky platforms.

Sky said Thursday that the partnership with fellow pay television broadcaster Virgin Media will enable advertisers to target a potential audience over time of more than 30 million viewers; putting it on par with leading social networks.

Write to Razak Musah Baba at razak.baba@wsj.com; Twitter: @Raztweet

(END) Dow Jones Newswires

June 15, 2017 02:29 ET (06:29 GMT)

Copyright (c) 2017 Dow Jones & Company, Inc.
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