Diversity in Advertising and Public Relations Career Day (www.diacareerday.com),
created to provide a forum where multicultural professionals can network
and explore career opportunities in the advertising and public relations
industries, will be held at the Hilton New York hotel in New York City
on Thursday, April 24. The New York Times is the presenting
sponsor of the event, which is produced by Shomex Productions.
“The impetus for this event came when the New
York City Commission on Human Rights reached agreements with 16 leading
advertising agencies to recruit, promote and retain more women and
minorities, especially blacks, to diversify senior management and to
allow city officials to monitor the diversification process,”
said Lew Shomer, president of Shomex Productions and creator of
Diversity in Advertising and Public Relations Career Day. “What
started as an event for New York agencies has turned into a rich
networking opportunity for agencies and marketers outside of the city
who are also looking to fill their teams with the best and brightest
talent. This year, more than 50 agencies, public relations firms and
marketers from Boston, Durham, Chicago, Detroit, St. Louis, Oakland and
more are participating alongside New York companies.”
New York City Mayor Michael R. Bloomberg has proclaimed Thursday, April
24, 2008, to be “Diversity in Advertising and
Public Relations Career Day,” saluting the
one-day job fair and conference. “A diverse
workplace is good for business, and we are thankful for the hard work of
all those who have made possible this wonderful event,”
said the Mayor.
“Smart agencies, corporate advertisers and
media have come to recognize the value to their bottom line of creating
a diverse work force,” said Patricia Sierra
Sampson, advertising director, The New York Times. “The
Diversity in Advertising and PR Career Day event provides companies with
a unique opportunity to locate, recruit and attract qualified candidates
from culturally diverse communities.”
According to Bloomberg, “This event…will
allow thousands of advertising professionals to network, take part in
educational seminars, and explore career opportunities with leading
advertising agencies, corporate advertisers, and media companies…I
commend all those participating in this event for their commitment to
sustaining and strengthening our proud tradition of inclusiveness.”
Backed by Industry, Community and Educational Leadership
Diversity in Advertising and Public Relations Career Day has won
the support of an outstanding group in multicultural community,
professional and academic partners, including the NAACP’s
New York State Conference of Branches, the National Association of
Minority Media Executives, the Public Relations Society of America, the
Council of Public Relations Firms, the Asian American Advertising
Federation, the National Society of Hispanic MBAs, TalentZoo.com, the
Advertising Research Foundation, Advertising Women in New York,
Portada-online.com, New York University and its Stern School of
Business, the City College of New York, the City University of New York
and its Baruch School of Business, Columbia University, Florida State
University, the New York Institute of Technology and the State
University of New York and its Fashion Institute of Technology.
“With the backing of these highly respected
and influential organizations, combined with the power and reach of The
New York Times, Diversity in Advertising and Public Relations Career
Day will attract a diverse audience of skilled and motivated minority
professionals,” said Shomer.
Shomer added, “This event will provide an
exciting and efficient forum for agencies, advertisers and media
companies to source employees with many of the skill sets needed for
mid- and senior-level positions. And we believe that it has the
potential to literally change the face of the advertising
industry, by the way in which the industry perceives diversity
and realizes its ability to do something about it.”
About Shomex Productions
From its beginning in 1984 with one event, Shomex Productions (www.shomex.com)
has emerged as a leader in all its business niches, and has built its
Diversity Career Fair brand, presented in partnership with leading
diversity organizations, into the leading live diversity recruiting
platform in the U.S. Shomex has produced more than 1,000 events from
coast to coast, in virtually every major U.S. market, serving dozens of
industries, including advertising, aerospace, pharmaceutical, health
care, retail, financial services, computer, telecommunications, media
and entertainment.
About The New York Times
The New York Times Company (NYSE: NYT), a leading media company with
2007 revenues of $3.2 billion, includes The New York Times, the International
Herald Tribune, The Boston Globe, 15 other daily newspapers,
WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com
and About.com. The Company’s core purpose is
to enhance society by creating, collecting and distributing high-quality
news, information and entertainment.
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