HOUSTON, March 21 /PRNewswire/ -- Shell Lubricants was chosen as the recipient of Tractor Supply Company's 2007 Large Vendor of the Year Award in their first year as lubricants category consultant for the retail chain. The overall lubricants category for Tractor Supply Company grew significantly, highlighted by an increase in sales for Shell ROTELLA(R) T heavy duty motor oil in comparative stores. Tractor Supply Company is the largest retail farm and ranch supply store chain in the United States.
"It is an honor for Shell Lubricants to be recognized by Tractor Supply Company with this award," said Steve Harman president, Americas, for Shell's lubricants business. "This award further recognizes our efforts as an organization to provide leading customer service solutions that mutually benefit both the customers and our organization, and we hope that these efforts separate us from the competition." The Large Vendor of the Year award recognizes a leading vendor each year that has been evaluated by a host of criteria including revenue increase, pricing issues, delivery, inventory management, technology, intangibles and outstanding support. Shell Lubricants was chosen from more than 1,800 large vendors.
"We congratulate Shell Lubricants on being awarded the Tractor Supply Company Large Vendor of the Year Award," said Greg Sandfort, chief merchandising officer, Tractor Supply Company. "We are committed to meeting the needs of our customers and providing them with quality products, so having the ability to work with an organization such as Shell Lubricants is very important to us." In 2007, the Shell Lubricants team embarked on a journey to serve not only as a sales group, but also as a consultant to Tractor Supply Company stores for all lubricant products with an overall goal to help improve the company's category performance. Looking at Tractor Supply Company's business from the ground up, a detailed data analysis of the strengths and weaknesses of the entire lubricants product portfolio was completed.
Recommendations on space management, product placement and marketing programs were then implemented. The successful program has been expanded to include all automotive products sold by Tractor Supply Company.
For more information, visit http://www.shell.com/us/lubricants.
About Shell Lubricants
The term 'Shell Lubricants' collectively refers to the companies of the Shell Group engaged in the lubricants business. Shell lubricants companies are global leaders in lubricants and operate in approximately 120 countries worldwide. They manufacture and blend products for use in a range of applications from consumer motoring to food processing and heavy industry to commercial transport. The Shell portfolio of top-quality lubricant brands includes Pennzoil(R), Quaker State(R), FormulaShell(R), Shell TELLUS(R), Shell CASSIDA(R), Shell ROTELLA(R) T, Shell SPIRAX(R) and a portfolio of car care products and Jiffy Lube(R) services.
About Tractor Supply Company Tractor Supply Company, listed on the NASDAQ Stock Exchange as TSCO, operates more than 764 stores in 43 states. Tractor Supply Company stores are focused on supplying the lifestyle needs of recreational farmers and ranchers. The company also serves the maintenance needs of those who enjoy the rural lifestyle, as well as tradesmen and small businesses. Tractor Supply Company stores are located in the outlying towns in major metropolitan markets and in rural communities. The company offers a comprehensive selection of merchandise for the health, care, growth and containment of horses, livestock and pets; a broad selection of agricultural products; and tools and hardware selected for our customers' needs. In addition, the company sells light truck equipment, work clothing for the entire family, and an extensive line of seasonal products including lawn and garden power equipment products. For more information on Tractor Supply, access the website at http://www.tractorsupply.com/.
Shell Oil Company, including its consolidated companies and its share in equity companies, is one of America's leading oil and natural gas producers, natural gas marketers, gasoline marketers and petrochemical manufacturers. Shell, a leading oil and gas producer in the deepwater Gulf of Mexico, is a recognized pioneer in oil and gas exploration and production technology. Shell Oil Company is an affiliate of the Shell Group, a global group of energy and petrochemical companies, employing approximately 108,000 people and operating in more than 130 countries and territories. DATASOURCE: Shell Lubricants CONTACT: Blair Hefty of Coyne PR, +1-973-316-1665, ; Tricia Singer of SOPUS Products, +1-713-546-4833, , both for Shell Lubricants
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