Shari Howard Named Vice President, Sponsored Promotions, TV Land
and Nick at Nite
NEW YORK, July 18 /PRNewswire/ --
Shari Howard has joined TV Land & Nick at
Nite as Vice President, Sponsored Promotions, it was announced today by Rob
Pellizzi, Senior Vice President, Marketing and Promotions, TV Land & Nick at
Nite.
(Photo: http://www.newscom.com/cgi-bin/prnh/20050718/NYM168 )
In this New York-based position, Howard will be responsible for overseeing TV
Land and Nick at Nite's growing Sponsored Promotions group. She will help both
networks continue to deliver brand-appropriate creative and strategic ideas to
their clients, including off-the-shelf as well as custom promotions. Howard
will also oversee all product placement and branded entertainment idea
development for the networks.
"Shari brings a wealth of experience after having helped grow advertiser
sponsorships at TBS and TNT in Atlanta over the past eleven years," states
Pellizzi. "TV Land and Nick at Nite have been building a reputation of
delivering creative and bold marketing promotions to our advertisers. Shari
joins the team at a time when we've reached new levels of creativity and we
believe that she will bring great insight, organization and fresh thinking that
will help us take the Sponsored Promotions group to the next stage in its
growth and evolution."
Prior to joining TV Land & Nick at Nite, Howard worked as Director of
Sponsorships and Promotion at TBS and TNT, Marketing Operations, where she
developed strategic, targeted, customized marketing solutions for advertisers
to help generate Ad Sales Revenue. Some of the customized promotions she helped
create included Kimberly-Clark Kleenex Tearjerker Franchise, Ambien Late Night
Theater Franchise and Wendy's Late Night Lounge.
Prior to that she was Director of Ad Sales Promotion, TNT On-Air Creative,
where she consulted with producers and agencies to write sponsored on-air copy
and approved all on-air promotion elements with sponsor logos or mentions.
Before that, she was Manager of Sponsored Programming, Sales Strategic
Planning.
A native of Ohio, Howard is a graduate of Indiana University with a B.A. in
Telecommunications and Spanish. She currently lives in Manhattan.
TV Land and Nick at Nite and all related logos and titles are trademarks of
Viacom International Inc.
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DATASOURCE: TV Land/Nick at Nite
CONTACT: Jennifer Zaldivar of TV Land & Nick at Nite, +1-212-846-8964;
Ariana Urbont of MTV Networks, +1-310-752-8079
Web site: http://www.nick-at-nite.com/