Seminole Tribe of Florida Installs Bally's Award-Winning TableView(TM) Table-Rating and Player-Tracking System for its Networked

Date : 07/30/2008 @ 9:04AM
Source : PR Newswire
Stock : Bally Technologies (BYI)
Quote : 14.69  1.36 (10.20%) @ 4:50PM
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Seminole Tribe of Florida Installs Bally's Award-Winning TableView(TM) Table-Rating and Player-Tracking System for its Networked

Bally's technology deployed as Seminole Gaming properties become first casinos in Florida to offer Las Vegas-style table games

LAS VEGAS, July 30 /PRNewswire-FirstCall/ -- Bally Technologies, Inc. (NYSE:BYI), a leader in slots, video machines, casino management systems, and networked solutions for the global gaming industry, today announced that the Seminole Tribe of Florida will implement Bally's TableView table-rating and player-tracking system at its six casinos in south Florida.

Bally's award-winning TableView allows Seminole casino staff to enter player ratings, request chip fills and credits, and issue customer comps and markers in real time.

The groundbreaking Seminole Tribe of Florida has already implemented the system on 70 tables at the Seminole Hard Rock Hotel & Casino in Hollywood, with plans to ultimately offer TableView on more than 400 tables across six Seminole properties.

Bally's TableView technology, which recently was recognized by Casino Journal as one of the top two 'Most Innovative Gaming Technology Products of 2007,' will seamlessly integrate with the Seminole's high-speed, Ethernet Networked Floor of the Future, which already includes Bally's comprehensive casino management system, bonusing technology, and iVIEW(TM) interactive player-centric network.

"We did an extensive evaluation of TableView and other vendors' technology prior to making a commitment to Bally," said Seminole Gaming Chief Operating Officer John James. "Our users unanimously agreed that TableView is far more user-friendly and is based on solid, current technology. And TableView is a perfect complement to our existing operations because it fully integrates with our Bally casino management system, protecting and enhancing the investment in technology that we've already made."

TableView will allow the Seminole Tribe to track table-game play in a paperless fashion and ensure that their table-game players get the same recognition and rewards as their slot players. The standalone application allows floor operations staff to use touch-screen devices to enter real-time player ratings, request chip fills and credits, open and close tables, issue player comps and markers, and change/roll the table shift. TableView also provides casino personnel with secure and instant access to vital table accounting and financial data.

"We're delighted to strengthen our partnership with the Seminole Tribe of Florida and provide their industry-leading operations with the most cutting-edge table-rating system," said Ramesh Srinivasan, Executive Vice President, Bally Systems.

"We are very fortunate to have a large number of casino operations using a Bally casino management system, and our TableView system is a natural extension to these systems," Srinivasan said. "Our customers have been asking us to provide this comprehensive and integrated functionality, and their requirements have been the primary driver of TableView. We foresee that demand for this product will only continue to grow as casinos seek to increase customer service and run their pits more efficiently."

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives and Class II, lottery and central determination games and platforms. As the world's No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com/.

About the Seminole Tribe of Florida

The Seminole Tribe of Florida operates Seminole Hard Rock Hotels & Casinos in Hollywood and Tampa, Fla. Five other Seminole Casinos are located in Coconut Creek and Hollywood, Fla., as well as in Immokalee, near Naples, on the Brighton Reservation northwest of Lake Okeechobee and on the Big Cypress Reservation south of Lake Okeechobee. The Seminole Tribe pioneered Indian Gaming with the opening of a high-stakes bingo hall in Hollywood in 1979.

This news release may contain "forward-looking" statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today's date.

Investor Contact: Robert Caller Media Contact: Laura Olson-Reyes (702) 584-7982 (702) 584-7742

DATASOURCE: Bally Technologies, Inc.

CONTACT: investors, Robert Caller, +1-702-584-7982,

, or media, Laura Olson-Reyes, +1-702-584-7742,

, both of Bally Technologies, Inc.

Web site: http://www.ballytech.com/

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